Marketing
Filipinos prefer Google, YouTube for purchases over social media platforms: study
Filipinos trust Google and YouTube over leading social media platforms for their purchases, according to Ipsos’ study.
April 11, 2025
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![Picture of Aliza Carmona]()
Aliza Carmona
Marketing
This new IKEA campaign turns furniture assembly into meaningful family bonding time
Indonesia – IKEA, in partnership with Dentsu Indonesia, has introduced a campaign that encourages family interaction by redesigning traditional furniture assembly manuals into more collaborative
April 11, 2025
Marketing
Harbin Beer rewrites retail rules with bold ‘Back Rack Hack’ strategy in China
China – In a move that challenges long-held retail display norms, Harbin Beer has launched a campaign that places its products at the back of
April 11, 2025
Marketing
The Pod Network teams up with Hit Productions for podcast growth in PH
Podcast network The Pod Network is collaborating with audio production company Hit Productions to advance podcast growth in the Philippines.
April 11, 2025
Marketing
Cathay recreates historic flight path for Kai Tak’s 100th anniversary celebration
Hong Kong – Cathay marked a nostalgic return to Kai Tak on the final day of the Cathay/HSBC Hong Kong Rugby Sevens, staging a low-altitude
April 11, 2025
SME
DTI, TikTok Shop launch program to empower Filipino MSMEs in e-commerce
The Department of Trade and Industry (DTI) and TikTok Shop have teamed up to launch the ‘Unlad Lokal’ program.
April 11, 2025
Marketing
Pernod Ricard brings back ‘Drink More Water’ campaign for Songkran 2025 in Bangkok
Thailand – With Songkran celebrations set to begin, Pernod Ricard, the producer of premium international wine and spirits, is bringing back its ‘Drink More Water’
April 11, 2025
Marketing
TikTok drives 22% increase in beauty product sales: report
User-generated content and influencer marketing have sparked the sales increase on social media platforms, according to Euromonitor International’s report.
April 10, 2025
Marketing
Hearts & Science names Doris Kuok as managing partner to lead new Hong Kong operations
Hong Kong – Hearts & Science, the Omnicom Media Group (OMG) agency, has appointed Doris Kuok as managing partner to spearhead its expansion and lead
April 10, 2025
Marketing
MCCY promotes harmony amidst diversity in new film series with DDB Group Singapore
The Ministry of Culture, Community, and Youth (MCCY) is promoting harmony amidst diversity in its latest film series with advertising agency DDB Group Singapore.
April 10, 2025