India – Mattel, Inc., a global name in toys and family entertainment, has appointed Dream Theatre as the official licensing agency for its iconic brand
Finance and food delivery app installs have surged in the Philippines, according to mobile marketing analytics platform Adjust’s report.
India – Britannia The Laughing Cow, the processed cheese brand from the joint venture between Britannia Industries and Le Groupe Bel, has launched a new
Technology platform Yahoo DSP has launched the ‘Conversion API’ (Yahoo CAPI) solution to enhance measurement, attribution, and optimisation of campaigns.
Airlines group Star Alliance is highlighting the significance of seamless interline trips in its latest global brand campaign.
India – Infinix has launched a new campaign for its Note 50s 5G+ smartphone, working with advertising agency SW Network and Flipkart Tech to deploy
Singapore Airlines has forged a partnership with OpenAI to develop GenAI solutions enhancing its operations and customer experience.
Hong Kong – Bausch + Lomb has partnered with Metta/We Are Social Hong Kong to launch a new social-first campaign for its ULTRA ONE DAY
Sleep brand Emma Philippines has appointed digital agency Greenpark as its social influencer strategy and engagement partner.
India – Tanishq, the jewellery brand from the House of Tata, has unveiled the industry’s first large-scale outdoor holo-projection at Mumbai’s Bandra Bandstand, marking the
