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Marketing

YEONJUN of TOMORROW X TOGETHER stars in Somersby’s latest brand campaign rollout in Asia

Singapore – Somersby, the cider brand under Carlsberg Group, has launched a new brand campaign in Asia featuring YEONJUN, a member of the K-pop group

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June 18, 2025
EA Sports FC Mobile Festival taps Garnier as official skincare partner
Marketing

EA Sports FC Mobile Festival Bangkok taps Garnier as official skincare partner

Beauty brand Garnier has been appointed as the exclusive skincare partner of the first EA Sports FC Mobile Festival.

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June 17, 2025
Marketing

Netcore Cloud deepens support for Indonesian enterprises with local expertise, AI solutions

Indonesia – Netcore Cloud is set to expand its operations in Indonesia, marking a decade in the market by reinforcing its local presence with a

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June 17, 2025
Marketing

Noah’s ballsy campaign uses cheeky installation to address men’s sexual health stigma in Hong Kong

Hong Kong – Telehealth platform Noah has partnered with creative agency BBH Singapore to launch a bold new campaign that puts men’s sexual health in

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June 17, 2025
Unlocking financial freedom: Franchette Chingcuanco-Cardona on making insurance accessible for Filipinos
Marketing

Unlocking financial independence: Franchette Chingcuanco-Cardona on making insurance accessible for Filipinos

In an exclusive interview with Franchette Chingcuanco-Cardona, the recently appointed chief marketing officer at Singlife Philippines, she shares how she aims to engage more Filipinos with financial planning, enabling them to access relevant financial solutions.

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June 16, 2025
Marketing

Agency Leadership Decoded: RFI Asia’s David Ko on future-proofing agency value  through mentorship, innovation, and AI readiness

In Asia’s fast-evolving communications landscape, there’s no single formula for agency leadership. What’s needed is a rare blend of adaptability, optimism, and entrepreneurial drive—qualities that

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June 16, 2025
Moloco forges strategic partnership with Xiaomi’s International Internet Business Department to boost global ad performance optimisation
Marketing

Moloco forges strategic partnership with Xiaomi’s International Internet Business Department to boost global ad performance optimisation

Machine learning company Moloco has forged a strategic partnership with the International Internet Business Department of technology company Xiaomi.

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June 16, 2025
Marketing

Apple Japan debuts real-life heart health story in new Apple Watch campaign

Japan – Apple Japan, in partnership with TBWA\Media Arts Lab Tokyo, has launched a new campaign spotlighting the true story of Masahiro Suzuki, a heavy

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June 16, 2025
Tapping into customer engagement trends: Marketing leaders in PH discuss strategies to strengthen customer relationships
Marketing

Tapping into customer engagement trends: Marketing leaders in PH discuss strategies to strengthen customer relationships

In partnership with Braze, to discuss innovative strategies in customer engagement, MARKETECH APAC invited marketing leaders in the Philippines for a roundtable event titled ‘The Future of Customer Engagement: Trends and Strategies to Stay Ahead of the Game.’

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June 16, 2025
International Halal travel to hit 245 million by 2030 amidst rise in travel spending amongst Muslims: report
Marketing

International Halal travel to hit 245 million by 2030 amidst rise in travel spending amongst Muslims: report

International Muslim traveller arrivals are projected to reach 245 million by 2030, according to a report by Mastercard and CrescentRating.

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June 13, 2025
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