Marketing
Burson names long-time executive Maggie Lu as China CEO
China – Global communications agency Burson has named Maggie Lu as CEO of its China operations, effective immediately. She will be based in Shanghai. In
June 26, 2025
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Aliza Carmona
Marketing
So Drama! Entertainment, FLY Entertainment ink partnership to boost content production
So Drama! Entertainment and FLY Entertainment have forged a strategic partnership to enhance media and entertainment content and production.
June 26, 2025
Marketing
Hòa Phát turns steelmaking into performance art in new campaign with Dentsu Redder
Vietnam – Hòa Phát Steel, one of Vietnam’s major steel producers, has launched a new branding campaign with Dentsu Redder, presenting the steelmaking process through
June 26, 2025
Marketing
United International Pictures’ Jurassic World Rebirth emerge from fog at Orchard MRT OOH experience
The United International Pictures is bringing the ‘Jurassic World Rebirth’ to life through an out-of-home (OOH) experience in collaboration with EssenceMediacom and Asiaray Singapore.
June 26, 2025
Marketing
McDonald’s India turns viral love reel into real-life surprise with custom fries box
India – McDonald’s India, in collaboration with DDB Mudra Group, has turned a viral Instagram reel into a heartwarming brand moment—recreating a hand-drawn fries box
June 26, 2025
Marketing
Agency Leadership Decoded: Eunice Tan on fostering a culture of innovation, creativity at TSLA
In MARKETECH APAC’s latest Agency Leadership Decoded, Eunice Tan, group CEO at TSLA, shares how she leads with an approach that blends creativity and innovation, turning it into a culture.
June 26, 2025
Marketing
Tourism Authority of Thailand spotlights Thai ‘soft power’ through ‘Be My Guest’ campaign launch
The Tourism Authority of Thailand (TAT) has launched its international ‘Be My Guest’ campaign, aiming to boost the nation’s cultural influence and tourism.
June 25, 2025
Marketing
Indonesia reportedly considering new tax rule for e-commerce sellers
Indonesia – The Indonesian government is considering new tax regulations that would require e-commerce platforms to withhold a portion of sales income from sellers, according
June 25, 2025
Marketing
National Blood Centre, Thai Red Cross Society targets Gen Z in blood donation drive with SuthisakStudio, AAT, MAT
Thailand – The National Blood Centre and Thai Red Cross Society are inspiring a new generation of blood donors through an emotion-driven blood donation campaign.
June 25, 2025
Marketing
Madison Media Plus appoints Saumya Agarwal as new VP
India – Madison Media Plus, part of Madison World, has named Saumya Agarwal as its new vice president, strengthening its leadership team amid continued business
June 25, 2025