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Marketing

Asian Paints facilitates family reunions with towering installations at Maha Kumbh 2025

India – To help reunite families separated in the massive crowds of Maha Kumbh 2025, Asian Paints has launched a heartfelt initiative featuring two towering

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February 26, 2025
Marketing

Škoda’s new global campaign highlights car features through fun nature facts

London – Škoda Auto, one of the oldest car manufacturers from the Czech Republic, has teamed up with FCB London for a global campaign showcasing

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February 26, 2025
Menstrual care brand Blood breaks period taboos in unapologetically unfiltered campaign via VML Singapore
Marketing

Menstrual care brand Blood breaks period taboos in unapologetically unfiltered campaign via VML Singapore

Singapore – Creative agency VML Singapore and menstrual care brand Blood is breaking menstrual taboos in its latest ‘Period Squad’ campaign. The newly launched campaign

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February 26, 2025
Marketing

DFI announces leadership changes to boost growth, customer engagement

Hong Kong – DFI Retail Group (DFI) has unveiled key leadership appointments to strengthen its strategic direction and digital capabilities. Ella Chan has been named

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February 26, 2025
Singaporeans juggle more social media platforms monthly despite overall usage dip: report
Platforms

Singaporeans juggle more social media platforms monthly despite overall usage dip: report

Singaporeans are using more social media platforms monthly, despite the overall decline in their average time spent online, according to Meltwater and We Are Social’s report. 

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February 26, 2025
Marketing

Carro hit with US$92k fine in Indonesia over delayed acquisition filing

Indonesia – Indonesia’s Competition Supervisory Commission (KPPU) has fined Singapore-based Trusty Cars Ltd 1.5 billion rupiah (US$91,883) for missing the deadline to report its acquisition

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February 26, 2025
Genuine connections over transactional relationships: Metro Singapore’s Henry Christian on innovating brand loyalty strategies
Marketing

Genuine connections over transactional relationships: Metro Singapore’s Henry Christian on innovating brand loyalty strategies

In an exclusive interview with MARKETECH APAC, Henry shares his strategies to make Metro Singapore’s customers feel valued, building lasting and meaningful relationships.

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February 26, 2025
What’s NEXT: StackAdapt’s Liam McCarten on traversing reality of channel proliferation with AI to innovate campaign performance
Marketing

What’s NEXT: StackAdapt’s Liam McCarten on traversing reality of channel proliferation with AI to innovate campaign performance

In MARKETECH APAC’s latest What’s NEXT in Marketing interview with StackAdapt’s Asia-Pacific vice president of sales, Liam McCarten shares how channel proliferation, whether deemed a minor issue or advantage, can be navigated with artificial technology (AI) to innovate campaign performance.

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February 25, 2025
Marketing

Cheil Worldwide, electriclime° Korea showcase Samsung Vision AI TV’s futuristic technology in new campaign

South Korea – Samsung has collaborated with Cheil Worldwide and electriclime° Korea on a global campaign film highlighting the technology and features of its new

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February 25, 2025
Levi's launches second instalment of ‘REIIMAGINE’ campaign starring Beyoncé
Marketing

Levi’s launches second instalment of ‘REIIMAGINE’ campaign starring Beyoncé

Titled ‘Pool Hall,’ it builds on Levi’s recent campaign reimagining the brand’s decades-old advertisements.

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February 25, 2025
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