India — your-space, an Indian student housing brand, reimagines the brand in line with the evolution of the student lifestyle and living experiences. The new brand identity embraces the universal transition and showcases the four foundation pillars of the brand- Comfort, Health, Safety and Community.
The rebranding activity is set to manifest the new brand spirit with a comprehensive overhaul and launch of your-space’s new website and mobile application, amongst other touchpoints. The rebranding process has solicited a complete redressal of the brand’s digital and physical touchpoints to embody the new brand image that is both sincere and welcoming to the student community.
Shaunik Sachdev, CMO of your-space, said that their spaces accommodate a large student community that is very inclusive, diverse and well informed and each has their own requirements to lead their most productive student life with us. Sachdev added that this is what he believes your-space is, a space for everyone and a place that nurtures collaborative living.
“your-space has a responsibility to cater to each and every one of the students and give them a holistic community experience in their home away from home. The rebranding activity was driven by the need to stay relevant to the student community. We’ve carefully revamped our brand image to reflect the brand’s ethos of student comfort, health, safety and community of your-space,” Sachdev said.
On the rebranding, Neelanjan Dasgupta, creative director for brand strategy of RepIndia, said, “This was a great opportunity for us to work together with your-space team and create something that is more in line with the brand’s vision.”
Dasgupta added, “It has always been a place that didn’t just restrict itself to providing housing to students, but also giving them a sense of community and safety as they move away from their home to make a new one for the first time. And our design ethos and the new logo have kept exactly that in mind. With a tonality that is in tune with the ever-expanding student community, the new branding gives that right mix of fun, comfort and convenience that appeals to students and parents alike.”
your-space has tripled the size of its business over the last two years and is on track for its fiscal year projections to accommodate 75,000+ members of the student diaspora across cities in India by 2025. As a part of their initiative to build India’s first student community, your-space recently launched its Community App. The community provides the your-space members exclusive access to curated experiences and deals amongst other community benefits.