Marketing Featured Southeast Asia

Wyndham Hotels & Resorts extends ‘Stay Longer, Save More’ campaign

Singapore – With the reopening of borders and easing of travel restrictions globally, Wyndham Hotels & Resorts is inviting guests to celebrate the return of travel through the extension of the ‘Stay Longer, Save More’ campaign until September 30 2022. The promotion allows for savings of up to 20% off for three or more consecutive nights’ stay by 30 September 2022 and other exciting discount opportunities.

Further sweetening the resumption of travel, members can earn Wyndham Rewards points when they complete their stay by September 30, 2022. Wyndham Rewards is one of the world’s best hotel rewards programs with more than 50,000 hotels, vacation club resorts and vacation rentals with a plethora of enticing perks and points.

Under the ongoing ‘Stay Twice and Earn a Free Night’ promotion, members can stack their rewards and will be awarded 7500 bonus points after completing 2 qualified stays when they register and book on the Wyndham Hotels website by September 2, 2022, and complete their qualified stays by September 6, 2022. Valid for four years, Wyndham Rewards points can be saved for use or redeemed anytime to satiate members’ thirst for travel.

Some featured hotels by Wyndham Hotels & Resorts include the Ramada by Wyndham Newmarket Auckland, the Wyndham Bangkok Queen Convention Centre, the Wyndham Garden Cam Ranh Resort, and Wingate by Wyndham Sanya Luhuitou, and many more.

Marketing Featured Southeast Asia

Wyndham Hotels & Resorts expands Thailand presence with four new hotels

Bangkok, Thailand – Global hotel chain Wyndham Hotels & Resorts has expanded its presence in Thailand with four new hotels in the capital city of Bangkok. They are Ramada By Wyndham Bangkok Sukhumvit 87 and Ramada Plaza by Wyndham Bangkok Sukhumvit 48 and two hotels located in the heart of Bangkok’s central business district – Wyndham Bangkok Queen Convention Centre and Wyndham Garden Bangkok Sukhumvit 42.

All four hotels in Bangkok are signed under a licence agreement with Siamese and Kew Green Company Limited – a joint partnership between local property developer, Siamese Wealth Company Limited and international hotel management operator, Kew Green Hotels.

The addition of the four new hotels will bring the company’s total operating portfolio to 17 hotels in Thailand, located in Bangkok, Phuket, and Krabi.

Joon Aun Ooi, president for Asia-Pacific at Wyndham Hotels & Resorts, said, “We are honoured by the trust and confidence that Siamese and Kew Green Company Limited have in us for Thailand. Today, I am thrilled to mark the official debut of our Wyndham, Wyndham Garden, Ramada by Wyndham, and Ramada Plaza by Wyndham brands in Bangkok through our partnership with Siamese and Kew Green Company Limited. Bangkok is an exceptional travel destination that is home to historical landmarks and world-class cuisines.”

Meanwhile, Khun Kajonsit Singasansern, CEO at Siamese Asset Company, commented, “We are confident in Thailand’s position as a world-class tourism destination and we look forward to delivering world-renowned Thai hospitality alongside our partners, leading international hotel management company, Kew Green Hotels. As a prominent and award-winning property developer, we look forward to bringing together our collective expertise with the launch of these exceptional properties.”

Marketing Featured APAC

Wyndham Rewards relaunches Member Month for members this March

Singapore — Wyndham Rewards, the global rewards program spanning more than 50,000 hotels, vacation club resorts and vacation rentals, has announced the return of ‘Member Month,’ a members-only month-long celebration of Wyndham Rewards members featuring five weeks of various exclusive deals and discounts.

The promotion spans the whole month of March with new surprise deals launching every Wednesday for Wyndham Rewards registered members. Whether embarking on a bucket-list adventure or staying closer to home, Member Month rewards every type of traveller – with offers ranging from a mix of stay-based and at-home discounts, bonus point promotions and more. These weekly offers are available to all members globally—even those who enrol during the window of the promotion—and are stackable with other deals throughout the month.

Lisa Checchio, chief marketing officer of Wyndham Hotels and Resorts, commented, “Member Month is all about celebrating and rewarding our Wyndham Rewards members. Building on the success of last year where our members earned more than 600 million points, we are gearing up to top that number as we unlock five weeks of can’t-miss deals. It’s our way of saying thank you to our most loyal guests who continue to make our program number one.”

The first Member Month offer dropped on 3 March 2022 with a 40% bonus on points purchased before 3 April 2022 -the company noted that there is a minimum point purchase required. Members can purchase up to 45,000 points per year via Wyndham’s mobile app, available for iOS and Android. Interested participants can also access the Wyndham Rewards website and buy points there or check the terms and conditions for each offer (

Recently, Wyndham Hotels & Resorts launched their APAC headquarters in Singapore, specifically in corporate office CapitaSpring.

Marketing Featured APAC

Wyndham Hotels & Resorts launches APAC headquarters in Singapore

Singapore – Global hotel franchising company Wyndham Hotels & Resorts has announced the launch of its Asia-Pacific headquarters in the city-state of Singapore, specifically in CapitaString.

The new headquarters embodies the theme of sustainability, which is woven into every aspect of the new office. In line with the global Wyndham Green commitment, the design incorporates eco-certified and energy-efficient materials throughout.

Carl Wee, vice president for technical services for Asia-Pacific at Wyndham Hotels & Resorts, said, “We are delighted and excited to reveal our new regional headquarters here in Singapore. Progress and innovation always start with the sharing of ideas, and this new space will help to usher in a new era of collaboration and interaction.”

He added, “By blurring the boundaries between the corporate and social worlds, we hope to stimulate creativity, encourage teamwork and unlock the full potential of our team members to drive our entire business forward.”

Following the launch of its new Singapore headquarters, Wyndham is positioned to accelerate its expansion strategy in 2022 and beyond, building on its leading position in the Asia Pacific with over 1,600 hotels in 20 markets and territories.

Marketing Featured Southeast Asia

Wyndham Hotels & Resorts names new development director for Indonesia, Philippines

Singapore – Global hotel chain Wyndham Hotels & Resorts has appointed Pamudji Slamet, former development director at hospitality company Accor in Indonesia, to be the new director of development for its operations in Indonesia and the Philippines.

Slamet brings with him more than 30 years of experience in the hospitality sector, including both operational and development roles. He has previously managed conversions, mergers, acquisitions, and rebranding of hotels through a franchise, management, and hotel lease, as well as manchise agreements. Slamet is also adept at property development across a wide range of segments from luxury to economy hotels to condotels and branded residences.

Besides his previous role in Accor, Slamet has also worked at various hotel companies. He was formerly the business developer at General Hotel Management, the hotel developer at Fairmont Hotels & Resorts, and the director of operations at Discovery Hotels & Resorts.

In his new role, Slamet will be joining Wyndham Hotels & Resorts’ Asia Pacific division, which has a portfolio of over 1,500 hotels across 20 markets and territories. He will be responsible for growing the company’s portfolio through new development and conversion opportunities across franchise and management agreements in Indonesia and the Philippines. 

Furthermore, Slamet will be focusing on establishing new relationships and partnering with key owners and property developers to drive the continued growth of the company’s presence in both markets.

Wyndham Hotels & Resorts SEA and Pacific Rim’s Head of Development Matt Holmes commented that Slamet’s appointment comes at a ripe time for the company, as they continue to fast-track their growth across the region. 

“Indonesia and the Philippines are key strategic markets, and Pamudji’s extensive experience in the development sphere will greatly benefit our owners and partners as they leverage the power of Wyndham Hotels & Resorts’ brands, distribution, and loyalty program,” said Holmes.

Main Feature Marketing APAC

MARKETECH APAC’s top 5 stories for April: A data and AI company takes number 1 spot

This month’s top stories are all about game-changing old practices and breaking stereotypes in the industry. A new agency has just launched a new proprietary tech that aims to bring more science to the practice of media planning, while a popular short-video platform moves beyond its popularized brand of entertainment to launch a pilot educational series. 

Meanwhile, the world of gaming makes another comeback. Two companies have recently partnered to offer brands an inventory of a new type of advertising in the gaming world. An AI and data company has also offered a new solution to a marketplace that is of surging demand today – e-commerce; while this month also saw the appointment and elevation of one veteran in the area of loyalty marketing in APAC.

Rankings were sourced from Google Analytics from the period of 16 March to 15 April. Take a look. 

Top 5: Global platforms Anzu and Eskimi partner to offer in-game advertising to brands 

More brands will be able to better engage with gamers around the world and get their hands on a relatively new type of brand placement in games – in-game advertising – as two platforms have partnered to offer the said type of inventory to advertisers in Africa, Asia, and CIS, as well as Europe, and MENA. is a global in-game advertising platform, while Eskimi is a full-stack programmatic and data platform. What Anzu offers are real-life advertisements that fit natively into games, and Yaniv Rozencweig, the director of business operations at Anzu, said that it is looking for a demand-side platform (DSP) like Eskimi that has a strong and agile tech team that is able to “make adjustments” in order to tap into its supply. 

MARKETECH APAC spoke to both Rozencweig and Monika Poškutė, the head of marketing at Eskimi, where both said that the partnership ultimately aims to solve the long-standing problem of intrusive ads. 

“Our mindset is very similar [and] basically the same, we believe that ads should not be intrusive, and they should not be a big distraction in your life. You’re supposed to have your activities online for the game that you’re playing on your mobile phone, and it is the game that you’re enjoying, it’s entertainment, [so] suddenly receiving like a pop-up [ad] is a distraction, it’s intrusive,” said Poškutė. 

They also said that the tie-up will be offering foremost the education to clients and brands on how to work around this unique type of advertising and how to best harness it to better connect to gamers which had already reached about 3 billion around the world. 

“You can find various user segments in this big gamer audience in a non-intrusive way, and we believe that by educating our clients about this new opportunity, we are able to offer new channels, [and] new engagement rates, and I could even say probably more loyal user segments,” added Poškutė. 

Top 4: JOLT Digital brings science to media planning through J-CAL 

Singapore-based digital agency JOLT Digital has recently unveiled its new tech for media planning J-CAL, or which stands for J-Calculator, which aims to turn the practice of media planning on its head by bringing more science to advertisers’ processes through econometric modeling. 

MARKETECH APAC spoke to the agency’s founder Sebastien Lepez, where he said that throughout his own experience in media planning, he found that most executives allocate media budget based on gut feel.

Lepez, a marketing veteran with over 13 years of experience in both the agency and client sides, shared that media planners usually use media metrics or the rate of likes, impressions, and views, and while, effective in its own way, still doesn’t integrate sales in the process. 

“We allocate the optimal media budget to the channels we have selected. Our tool is able to tell us exactly how many percent should be invested into each of the channels,” he said. 

In the development of J-CAL, five years’ worth of data across Southeast Asia was used to build econometric curves or what the agency calls response curves for each of the channels that are present on digital. 

“J-CAL has taken nine months to develop and I think we have created a technology that is very unique and very robust. A lot of data, efforts, and thinking has gone into it. We truly believe that it is going to game-change media planning,” Lepez stated.

He further said, “Our industry is in need for a change and it’s been requested by clients for many years. After years [of] working at agencies and clients, I had time to observe the gaps and now I am able with JOLT and with J-CAL to fill these gaps.”

Top 3: TikTok Singapore launches first-ever educational series

While TikTok is most popularly known as an entertainment platform, TikTok in Singapore aims to showcase that such is definitely the case and that the platform is far more reaching than just exciting dances and singing. With this, it launched last 31 March to 6 April its first educational series which has its pilot theme on careers on tech. 

The first-ever #JobTok educational live stream series is a lineup of shows that aims to equip the youth aspiring for tech careers with knowledge of the jobs and skillsets of the future in the industry to help them to make more informed career decisions in life.

“We recognize the need to dispel the uncertainty among today’s job seekers and equip them with the relevant skills to be future-ready, so with that idea in mind, we decided to launch the first-ever ‘JobTok’ educational live series to equip all the users in the platform with the knowledge and the skill set of the future to allow them to make more informed career decisions,” said Doreen Tan, user & content operations manager at TikTok Singapore, in an interview with MARKETECH APAC

The platform has roped in women leaders in tech, tech executives from the government, and even its own engineers to shed light on some of the most burning questions of tech enthusiasts. Segments presented were ‘Adulting Advice from Young GovTechies’, ‘The Faces Behind TikTok live’, and ‘Women Leadership in Tech’. 

‘Ultimately, what we are trying to do here is providing an insider look into the tech industry and to just spark greater interest among Singaporeans to enter this fast-growing industry,” added Tan.  

Top 2: Wyndham Hotels & Resorts names new senior director for marketing and loyalty in APAC

Just recently, hospitality giant Wyndham Hotels & Resorts has consolidated and rebranded its Southeast Asia Pacific Rim (SEAPR) unit to now represent the whole Asia Pacific, and with this, it has elevated its former director for marketing and loyalty in SEAPR Lynn Poh to now take the lead as the senior director for the hotel’s rewards program, Wyndham Rewards, in APAC.

MARKETECH APAC conversed with Poh to know more about what her first order of business will be as she takes on the role.

“My first order of business is integrating the marketing and loyalty teams in Asia Pacific, and plus, developing a strategic marketing plan for both digital and loyalty that will support the needs of our hotels across the region,” said Poh. 

Wyndham Hotels & Resorts is one of the biggest hospitality chains in the world with brands across upscale, midscale, and value segments. The APAC leg currently comprises over 1,500 hotels, and within the running quarter of the year alone, the region has announced new additions to its portfolio with a new property in India state Gujarat, and inaugural entries in Nepal and Cambodia.

With tight travel restrictions in the region still in place, how does Lynn plan to keep the rewards program on its feet when such depends on recurring bookings? She said it’s about leveraging digital channels and employing social media strategies that will keep the brand on consumers’ radar. 

“We have seen positive news of travel bubbles coming out of certain destinations, so while we’re still very focused on integrated campaigns, we are also taking a sub-regional approach that’s tailored to market needs,” she shared. 

“So I agree that bookings have not reached historic levels, but throughout the pandemic, Wyndham had been really present in social media and digital channels, and we’ve been driving this message of dreaming to travel again, reconnecting with family and friends, so really driving that top-of-mind awareness through our social media platforms,” she added. 

Top 1: ADA launches new end-to-end e-commerce solution in APAC

Nabbing the top spot for this month of April is ADA, a company that uses deep data and AI capabilities to provide brands in Asia actionable marketing insights and brand and communication strategies. ADA garnered the highest readership for the month for its new e-commerce solution, which is an end-to-end offering for brands.

Speaking with MARKETECH APAC, Anurag Gupta, chief operating officer and chief of agency at ADA, said that what the company found was that while e-commerce is a booming industry in Southeast Asia, companies’ current solutions for online brands are very siloed. 

“There are companies who are driving traffic to the e-commerce platforms or marketplace, then there are companies helping brands optimize the customer journey, then there are companies helping them do fulfillment, but nobody’s linking everything together,” Gupta said. 

Hence, its launch of the new solution. The service is aimed at clients seeking comprehensive solutions to drive traffic, manage customer experience, optimize conversions throughout the funnel, and create engaging content on digital marketplaces as well as owned e-commerce sites.

Gupta said that even amid the increase in adoption of e-commerce, it is still seen as vanity and supplemental channel, where about 90% of sales are still dependent on offline purchases. With the new solution, ADA also aims to help companies understand that with the right direction and strategies, it can be a major channel for a brand. 

Gupta cites one of the pitfalls for brands on the customer journey, taking into example cosmetics brands, where most of the time, customers will come searching on the internet to look for different types, for example, of lipsticks. If brands don’t take the difference of keywords in search seriously, a seemingly small detail would be a big problem on online presence, he said. 

“[E-commerce] is a major part of the digital ecosystem. We see that companies are going to accelerate their e-commerce investments, it is going to be a much bigger channel in their portfolio, and hence, we want to prepare companies how to manage this,” stated Gupta. 

Watch our live interviews with the newsmakers themselves on the latest episode of MARKETECH APAC Reports, live on our YouTube channel.

This is in collaboration with Malaysia-based media company The Full Frontal.

Marketing Featured APAC

Wyndham Hotels & Resorts names new senior director for marketing and loyalty in APAC

Singapore – Global hotel chain Wyndham Hotels & Resorts has named a new senior director for its Marketing & Loyalty in the Asia Pacific region, its very own Lynn Poh

Prior to the role, Poh was the hotel chain’s director for Marketing & Loyalty in the Southeast Asia and the Pacific region. Following the elevation, Poh will be leading and managing all aspects of Wyndham’s loyalty program, Wyndham Rewards, in APAC including overall brand marketing, e-commerce and PR activities. 

Speaking to MARKETECH APAC, Poh said that for the new role, she will be focusing on integrating the marketing and loyalty teams in APAC and developing strategic marketing and loyalty campaigns that will support the needs of its hotels across the region.

She further shared that the hospitality giant’s APAC strategy will be focused on driving integrated campaigns with a sub-regional approach. This includes strategic marketing and digital and social media initiatives across various markets to drive engagement and awareness for Wyndham Rewards. To bolster loyalty from existing members, Poh shared that Wyndham will be launching loyalty based offers including ‘member appreciation months’ offering bonus points with bookings, as well as the fast-tracking of member levels through the reduction of qualified number of nights to gain new status amid softened travel in the new normal. 

Poh comments on the appointment, “I am excited to be leading the marketing and loyalty strategy for Wyndham Hotels & Resorts in our newly integrated Asia Pacific division and I am looking forward to creating dynamic multi-channel campaigns that drive customer engagement and satisfaction.”

Poh reports into Rex Loh, the vice president for Commercial in APAC

Wyndham Hotels & Resorts is one of the biggest hospitality chains in the world with brands across upscale, midscale, and value segments. The APAC leg currently comprises over 1,500 hotels, and within the running quarter of the year alone, the region has announced new additions to its portfolio with a new property in India state Gujarat, and inaugural entries in Nepal and Cambodia.