Marketing Featured APAC

Shangri-La unveils ‘#WithHeart’ campaign to celebrate 50-year journey with Asia

Hong Kong – As Shangri-La Hotel marks its 50th anniversary, it launches ‘#WithHeart’ campaign to celebrate its ties with the Asia region, honoring the passion and values that have driven the brand’s evolution and the rise of the region through the stories of those who have lived this transformation.

The ‘#WithHeart’ campaign aims to bring to life the significance of ‘wholeheartedness’ in all endeavors. It includes a short film series, which will be premiering on 19 November 2021, will tell the stories of young and passionate Asian culture makers.

Titled ‘From Asia with Heart’, the short film series features a culinary pioneer who rose to become Asia’s Best Female Chef, an architecture graduate who followed her heart to become an internationally renowned installation artist, a respected fashion designer who embarked on a journey of advocacy to open peoples’ minds to the idea of luxury goods made in China, and an iconic furniture designer inspired by the profound beauty of nature, as well as an illustrator reimagining Chinese culture and folklore for children, and a pianist infusing his riveting performances with Asian influences.

The teaser trailer is now available at At the website, visitors will also find inspiring stories, perspectives, and foresight into different industry trends from even more Asian innovators, entrepreneurs, and visionaries who put their heart into everything they do. Full versions of the short films will be released in the coming weeks.

Hui Kuok, Shangri-La Group’s chairman, shared that Shangri-La is proud to have supported Asia’s growth over the years.

“As we mark our anniversary, we want to bring to life the stories that have made Asia what it is today. We are not just celebrating our past but looking towards the future as we embark on our next chapter,” said Kuok. 

In celebration of these stories from around the world, Shangri-La is also rewarding those who share their #WithHeart stories on social media. Beginning on 22 November on Instagram, the brand is inviting people to share what they do “with heart” for a chance to take their passions further and win exclusive Shangri-La prizes. 

To enter the contest, people should follow @shangrilahotels and post their stories, tagging Shangri-La and using the signoff “From _____ #withheart”, filling in the blanks with their name or handle.