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Jellysmack, WebTVAsia ink deal to invest US$30m in content creators within APAC

Kuala Lumpur, Malaysia – Global creator company Jellysmack has recently inked a deal with creator economy company WebTVAsia to allot US$30m of investment across content creators in the Asia-Pacific region to accelerate their growth.

The funding means WebTVAsia’s content creators can propel growth forward with capital to take their businesses to the next level through hiring teams, building new studio space, launching products, increasing quality content creation, and more.

Said deal also marks one of Jellysmack’s significant investments in the region.

In addition, the new partnership further strengthens Jellysmack’s support of top global creators and aligns with WebTVAsia’s mission to empower Asian Pacific creators with opportunities and resources to maximise the return on the investment of their content.

Ezechiel Ritchie, general manager for APAC, at Jellysmack, said, “Partnering with WebTVAsia to deploy capital to APAC creators is a unique opportunity. They are a key partner that understands the pulse of Asia and can foster creators’ growth via our creator financing program.”

He added, “This initiative is going to have a huge impact on content creators in the region enabling them to scale up through a variety of new financial technology solutions personalised to their unique needs, and I can’t wait to see the results.”

Meanwhile, Fred Chong, group CEO and founder at WebTVAsia, commented, “WebTVAsia was one of the first to invest into the creator economy of Asia since 2013. In the past 3-year pandemic-hit period alone, we have generated over US$100m in direct income for creators. Our long term relationship is built on 3 ‘F’ values that creators desire most: Fame, Fortune and Freedom (to create).”

He added, “As a creator myself, I see this partnership with Jellysmack as a game-changer that will open up new possibilities for creators to bridge the Web 2.0 and 3.0 worlds. The next 6-12 months will see us launching exciting new creator tools and solutions including content NFTs, digital wallet, virtual identity for metaverse, fan community, and Web 2.5 monetization models.”

Jellysmack, whose roster includes major creators like MrBeast, How Ridiculous, JianHao Tan, Food Kingdom, Junya, and PewDiePie, uses artificial intelligence to detect promising creators and helps skyrocket their social growth with multi-platform content optimization and distribution. To date, Jellysmack has earned over US$175m for creators. 

The partnership is a part of Jellysmack’s newly established creator finance division, JellyFi, which is a US$500m initiative to help creators achieve their boldest ambitions, as well as nine-figure Series C investment from SoftBank.