Platforms Featured ANZ

HubSpot, Envato team up to build better digital experiences

Sydney, Australia – Customer relationship platform HubSpot and creative asset online community Envato have entered in a new partnership in order to to build better digital experiences for customers by launching a new slew of high quality and diverse website themes on Envato Market, all made specifically for the HubSpot CMS Hub.

The new templates from Envato offer a wide variety of ways for businesses to customize their online presence, whether they use a multi-purpose theme or something more niche to their industry.

Meanwhile, CMS Hub is designed to help customers create seamless digital experiences with drag and drop page editing, mobile optimisation, premium hosting, and more. Because CMS Hub is built as part of HubSpot’s CRM platform, customers have direct access to all of their audience data which they can use to inform their content strategies and build better digital experiences.

For Cameron Gough, chief content officer at Envato, the partnership was a natural connection between two businesses committed to making it easy to build an engaging web presence faster.

“With these themes, we have an opportunity to provide the global creative community with the assets they need, while HubSpot can bring their CMS Hub product to life with the help of our talented author base. But more than that, our two organisations feel very values aligned, with a strong focus on helping the communities we serve succeed,” Gough stated. 

He also added that it has been exciting to be the exclusive launch partner with HubSpot on these new themes, as they have seen a huge amount of variety in the CMS Hub themes that their author community have created, from lawn mowing to consulting, to restaurants and even fintech.

“Even more exciting for us is that we’re starting to see our authors offer designs across different technical platforms, taking what has been a successful design on WordPress for example and making that available on CMS Hub. We have an extraordinary group of some of the best website designers and developers in the world, and they have all responded enthusiastically to this launch,” Gough concluded.

Meanwhile, Nicholas Holland, GM and VP of Marketing Hub and CMS Hub at HubSpot, commented that they are thrilled with the partnership, as they share Envato’s commitment to supporting the creativity and innovation of their customers.

“By adding a CMS Hub category on ThemeForest, we’re making it even easier for scaling companies using our cloud-based CMS to get started quickly and deliver incredible digital experiences to their audiences. That’s a huge win for our customers and represents an exciting opportunity ahead as we continue to build on our partnership with Envato,” Holland stated.