Singapore – PUB, Singapore’s national water agency and VML Singapore has recently launched their latest campaign, encouraging Singaporeans to conserve more water.

Based on the idea that every act can make a difference, the refreshed campaign tagline, “Save water. Big ways, small ways. All OK!”,  aims to spur people across the nation to play their part in building a sustainable water future for Singapore.

Launched in conjunction with PUB’s annual Singapore World Water Day Celebrations in March, this year’s campaign recognises how Singaporeans incorporate good water habits into their daily lives.

From simple actions like turning off the tap whilst brushing your teeth, to recycling and reusing rice water, or making a more conscious effort to purchase water-efficient products, the campaign highlights that each action, no matter how big or small, matters.

Talking about the campaign, Nimesh Desai, CEO, VML Singapore, said, “Water conservation shouldn’t be a chore, but something we are proud to do. The campaign aims to celebrate all of the efforts people are already making, encouraging them to keep up the good work in big and small ways, whilst giving them useful pointers on what they can do to start.”