Tag: Warner Music Group

New York, United States — OneOf, an eco-conscious NFT platform, announced it has formed a first-of-its-kind partnership with music industry conglomerate Warner Music Group (WMG) that will see the company create exclusive NFTs for a range of artists across WMG’s legendary portfolio of music content. OneOf mints NFTs that are up to two million times more energy-efficient than the competition, and are specifically designed with the music community in mind, offering NFTs from collectable and generative PFPs to music royalties, and IRL experiences.

Oana Ruxandra, chief digital officer and EVP for business development for Warner Music Group, commented, “Web3 is a massive leap forward in technology: it will expand the scale and scope of both human and machine interactions far beyond what we can imagine today. Partnering with OneOf, a leader in the emerging technology space of Web3 and NFTs, gives our artists an edge in more authentically building one-to-one relationships with their fans and winning in the new Web3 economy. We’re excited to see what’s possible.”

Meanwhile, Lin Dai, CEO of OneOf, commented on the unique partnership, saying, “From collectables to music royalties, NFTs and Web3 represent the pulse of consumer demand and an exciting future for the music industry. We are thrilled to partner and innovate together with Warner Music Group and use our cutting edge Web3 technology to bring their iconic labels and world-renowned artists to the next 100 million fans on the blockchain.”

With a legacy extending back over two centuries, Warner Music Group holds an extensive catalogue of creative artists, songwriters, and brands that are moving the culture worldwide. The company includes such iconic labels namely Atlantic, Warner Records, Elektra, and Parlophone – with a roster of superstars such as Ed Sheeran, Dua Lipa, and Lizzo.

OneOf, which was first announced in May 2021 and is backed by Quincy Jones, has established itself as the go-to platform for the music community. OneOf offers crucial solutions for artists and fans eager to explore the expanding world of NFTs without having to worry about high minting costs or the complexity of blockchain technology. 

In addition to Warner Music Group, OneOf has recently announced a three-year collaboration with the GRAMMY Awards as well as partnerships with iHeartRadio and MusiCares. Since going live in September, OneOf has launched record-breaking NFT collections with major and independent artists including Doja Cat, Whitney Houston, Alesso, The Game, Chief Keef, Pia Mia, and more.

Manila, Philippines – Tier One Entertainment, the Philippine-based gaming and esports entertainment company, has announced its newest market foray, this time in Japan, where at the same time the company aims to debut its first-ever idol group to cater to the Japanese market, as well as to global fans.

Said market expansion is part of Tier One Entertainment’s strategic move when it signed an investment deal with its investors, KAYAC, a Japan-based internet firm, and Warner Music Group, a global media company that has a strong market presence in Japan.

Regarding the planned idol group launch, Tier One has stated that four multi-talented individuals are set to redefine what it means to be an influencer and content creator who challenges the status quo. The idol group will be a new breed of Tier One talents who will elevate the level of content creation to new heights, delighting fans across the globe.

Tryke Gutierrez, chief executive officer at Tier One, had already shared details of its first idol group member, multi-talented model, and cosplayer Harry ‘har_fie’ Field, during the company’s livestream event last 8 October.

The idol group, unofficially called ‘Project 4’, will have the rest of the members be revealed in a series of promotions that Tier One Entertainment will launch in the next couple of months.

For Gutierrez, said market expansion has been an exciting time for them and they can’t wait to see what they can do in Japan, citing Tokyo, the country’s capital, as the ‘mecca of geek culture’. He also shared that Japan has always been his second home and is a country that’s really close to his heart, from the perspective of having gaming, esports, anime and toys become more and more part of a gamer’s day-to-day life.

“Japan is a country with a long history both in gaming and innovation in multimedia. With over 57% of its population being gamers, there’s a big opportunity for us to grow our brand. Tier One is bringing our brand of entertainment to the Japanese gaming industry. Our goal is to gather a core team and build an initial roster of content creators that will elevate esports and video games in Japan in ways the country has never experienced before,” he stated.

Meanwhile, Alodia Gosiengfiao, Tier One’s co-founder and popular cosplayer and gaming personality, commented, “Through Tier One I was able to further share my passion for video games. Now with our Japan expansion, I get to work closely with another one of my great loves: Japanese culture. Not only are we signing new talents for the Japanese market, but we’re also going to debut our idol group, which will be Tier One’s greatest expression of cutting-edge style to date. That makes me very excited.”

Moreover, the company also looks to find those who are willing to join its mission in bringing esports and gaming to the mainstream as it opens its office in Japan this year.

“We are thrilled that Tier One Entertainment is bringing the enormous momentum of the SEA gaming scene to Japan as its first foray outside its territory. Our collaboration will allow us to forge unique kinds of gaming entertainment to audiences in Japan and other key markets in Asia,” Daisuke Yanasawa, chief executive officer at KAYAC said.