Malaysia – The global head of marketing of Malaysia Airlines, Waikuan Wong, will now have a more dedicated focus on the airline’s flagship airline business. Wong takes in a new role with the official position, Head of Airlines Global Marketing. The announcement was made via a LinkedIn post by Wong.
In the new role, she will be responsible for the direct channel commercial and overall marketing for Malaysia Airlines, Firefly, and Maswings of Malaysia Aviation Group’s businesses.
Wong was previously the airline’s global head of marketing, where she handled its branding, strategic partnership, and overall digital commercial and revenue performance, amongst others.
Prior to joining Malaysia Airlines, Wong was also the senior vice president of group marketing at the leisure, travel and tourism company Themed Attractions Resorts & Hotels Sdn. Bhd. She also held the assistant VP of branding role at Maybank for about three years.
Wong will also be speaking at MARKETECH APAC’s upcoming ‘What’s NEXT 2023: Marketing in Asia Pacific’ conference, where she will be discussing about how CMOs build a ‘dream team’.