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Ad exchange Index Exchange names Wade Ware as new VP of technical solutions

New York, United States – Index Exchange, the global advertising marketplace where premium digital media companies transact ad impressions with accountability and in real-time, has just announced the appointment of Wade Ware, former vice president of professional services at digital advertising company MediaMath, to assume its first-of-its-kind global role of vice president of technical solutions.

The global role aims to emphasize Index’s commitment to strategically connect media owners and media buyers, as well as better aligning internal and technical teams for a customer-first approach.

As part of his new role, Ware will be leading a global team focused on delivering world-class technology solutions to Index’s customers, working closely with publishers, app developers, and CTV publishers and platforms, as well as agencies, and brand marketers to understand their business challenges and objectives. His new team will also be managing efforts to ensure fast, effective, and correct technical integrations, making it easier and more efficient for buyers to transact across all channels and formats.

Ware brings over 15 years of digital advertising experience. Aside from his previous role at MediaMath, he has also held technical services roles at Yahoo, AppNexus, and Conversant. 

Commenting on his appointment, Ware said that he is looking forward to joining the team and finding the most strategic approach for complex scenarios while working with the rest of the business to deliver on our customer’s needs.

“Index has consistently led the industry when it comes to their buy and sell-side relationships, and much of that can be attributed to their technical prowess,” said Ware.

Meanwhile, Jessica Breslav, Index’s chief customer officer, shared that as Index continues to accelerate growth on a global scale, the top priority remains to deliver best-in-class solutions to the customers and partners.

“Wade’s extensive industry experience will be absolutely critical in our continued quest to provide and share technical expertise, solutions consulting, and operational support with both media owners and media buyers,” said Breslav.

Index Exchange said that the announcement also signifies continued company growth and global expansion, coming nearly a year after the joining of Jessica Breslav as chief customer officer and Lori Goode as chief marketing officer.