Australia – Jack Morton and Weber Shandwick Australia have announced the launch of a new content agency called Vocal. The new addition to the agency alliance in Australia now expands the offering to three agencies under one roof, providing clients services across experiential, communications and content.
Spearheaded by Tom Abood, the new content studio will deliver social first, high-quality engaging content. With a decorated career, delivering for the world’s biggest content producers including, Disney, ESPN, National Geographic and social publishing giant LADbible, Abood’s experience is testament to the breadth and depth of experience the agency brings.
Through Vocal, he will oversee the content studio and a team of professionals to deliver outputs across a content landscape spanning short-form, long-form, documentary, TVC and broadcast.
Bringing a distinctive and elevated approach, Vocal will engage in consulting, guiding, and assisting its counterparts at Jack Morton and Weber Shandwick Australia. Vocal has hit the ground running already collaborating with household Australian names including Canva, Commonwealth Bank, BWS and Hawaii Tourism.
Tom Abood, business director at Vocal, said, “We strive to create content that people talk about – whether it’s something short and snackable or in-depth long form. We’re storytellers of various disciplines and we want to build narratives that capture audiences through entertainment. We want people talking to their mates, family or community about what they saw. I am thrilled at the possibility of what we are going to create.”
Meanwhile, Helen Graney, CEO at Jack Morton/Weber Shandwick Australia and Vocal, commented, “We’re entering a new era of content creation and brand engagement. With Vocal as the latest addition to our family, we’re breaking new ground, delivering content that not only captivates but inspires positive change. A first of its kind in this market, this partnership brings the combined expertise of experiences, communications, and content together – all under one roof.”