Technology Featured Southeast Asia

MullenLowe TREYNA premiers latest offering for hybrid experience creators

Philippines — The MullenLowe TREYNA Group has unveiled their newest offering, ViVYD. ViVYD is a feature-rich, Filipino-built platform for hybrid experiences that showcases advanced options for staging and customization for any event and audience.

The platform is a solution for hybrid experience creators and organizers who are eager to create effective offline and online venues for their conferences, brand-led events, trade and B2B gatherings, employee get-togethers, and more.

Organizers have the ability to choose between self-serve or managed services, including the production team, the ease of use of the backend event management system, customizable login levels for different types of attendees, and flexible skinning and branding throughout. Audiences can view virtual watch rooms, manage their schedules with an interactive calendar that updates in real-time, engage with one another through in-event community chats, and express their sentiments live through applause and reaction bar.

ViVYD officially premiered in October 2021 at IMMAP Digicon, the Philippines’ largest digital marketing conference, where Denise Haak, CEO of Qairos, said that they were thrilled to see ViVYD at work in front of over 2,000 attendees, with world-class speakers such as Adam Grant, Bretman Rock, Professor Scott Galloway.

“And now, as part of the MullenLowe TREYNA Group, ViVYD also means access to hybrid experts such as online platform managers and event managers, so it truly is a one-stop suite of solutions,” Haak said.