Singapore – Wootag, a Singapore-based interactive visual marketing platform, takes a new step in expanding its global presence by launching its operations in India. Simultaneously, the company appointed Aditya Singh Chauhan as its first country manager.

With this expansion, Wootag still aims to further develop its growth strategy for India despite being one of its fastest-growing regions in the Asia-Pacific market. The company sets its eyes on strengthening regional partnerships for its visual marketing growth. 

As the inaugural country manager for India, Chauhan will lead the company’s go-to-market functions, and be responsible for driving client satisfaction and the adoption of the ‘Wootag for Ads’ in India. In his last stint, Chauhan worked as associate director of brand partnership & monetization for Myntra and led business development for Affle.

Recently, Wootag has introduced Wootag for Ads across Asian markets which aims to provide marketers with expanding offerings in interactive and intent-based audience engagement across various forms of advertising. 

Raj Sunder, CEO & founder of Wootag, said, “Not only does India boast the second-fastest growing economy in the G20, its marketing industry has evolved rapidly to keep up with [the] emergence of the video consumption and ecommerce ecosystem and ever-changing demands of consumers. This makes India such an important market for us in the region, contributing significantly to our business across Asia Pacific.”

Meanwhile, Chauhan commented, “I am thrilled to be joining Wootag and I would like to thank the company for trusting me to lead the team into the next chapter. I am excited to contribute to the company’s growth journey and empower our clients to succeed in a distributed and rapidly changing world.”

Wootag is currently operating in 13 countries including Singapore, Indonesia, Vietnam, Hong Kong SAR, Taiwan, Thailand, Philippines, Malaysia and now India

Hong Kong – Visual marketing SaaS company Wootag has announced the launch of its Hong Kong operation, aimed at supporting its growing client base in North Asia as well as expanding its global expansion blueprint.

Wootag’s expansion follows their latest US$1.7m funding round from Wavemaker, Cornerstone Venture Partners Fund (CSVP) and SEED Capital.

The company has served clients in Hong Kong since 2019, and recently launched its operations in North Asia to serve its growing list of clients in the region. The company will support the next phase of its growth through expanding its local marketing, sales, operations staff to support clients locally. 

Raj Sunder, CEO and founder at Wootag, said, “Since more and more consumers spend a quarter or more of their time on watching videos, the launch of the Hong Kong office will better position Wootag with a solid on-the-ground presence in the face of increasing demand for visual marketing solutions, and further accelerate our momentum in North Asia.”

He added, “As we are entering the era of always-on shopping, it’s now more important than ever that marketers need to engage with their target audience and better leverage the data-driven insights to adapt to the changing. We will fulfill the growing demand and empower marketers to engage meaningfully with the audience to drive better business outcomes.”

Singapore – Wootag, a visual marketing SaaS company, will be using its latest series A funding worth around US$1.7m to enhance its AI capabilities of the in-video interactivity of its technology. Said funding was led by Cornerstone Venture Partners Fund (CSVP), with further backing from existing investors Wavemaker and SEEDS Capital.

In addition, the funding will also fuel Wootag’s expansion plan to scale in Asia-Pacific markets and empower the recent launch of their ‘Creative Automation’ product, where brands can showcase the product collections within videos.

Raj Sunder, CEO and founder at Wootag, said that the new investment will support them in providing marketers a platform to drive in-visual interactions, conversions and insights. He added that participation from new and existing investors shows confidence that Wootag is one of the top visual interactive players in Asia-Pacific.

“The visual marketing sector is growing exponentially year-on-year, and it is continually evolving with new developments occurring all the time. Digital marketers are exploring ways to adapt around this latest market development. To date, more than 1 billion viewers across the globe have watched and interacted with videos that have been Wootagged,” Sunder said.

The company launched Wootag Signal in 2021, empowering marketers to utilize real-time conditions, including weather conditions and football matches, as a trigger to engage with audiences and deliver marketing messages. In-video interactions can be generated at various points of the video without leaving the video ad, including purchases, sign-ups, participation in polls, receive promotions, view product catalogs, make bookings, view store locations, to name a few.