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Platforms Featured ANZ

Epic Games sees partnership with Aussie football leagues to bring the sport to ‘Fortnite’

Sydney, Australia – Video game company Epic Games has announced that three of Australia’s known football leagues have teamed with the company in bringing the sport to life in the battle royale game ‘Fortnite’, alongside other 20 football teams around the world.

Melbourne City FC, Sydney FC, and Western Sydney Wanderers are the three Australian-based football teams participating in this endeavor, united under the A-League.

The partnership will see an upcoming feature on Fortnite, where players can choose from 10 different variants of new ‘Kickoff Set’ outfits to represent their favorite club in-game. The newest addition to the game include outfits based on the participating 23 global football teams, and game emotes, including a ‘Fancy Footwork’ dribbling emote and the iconic ‘Pel’és Air Punch’ based off the Brazilian footballer Pelé.

“The partnership between the A-League and Epic Games is an incredible opportunity to promote our clubs and League to millions of Fortnite players in Australia and around the world. It will put the A-League alongside some of the biggest international clubs such as Man City in the English Premier League, Santos in the Brasileirão and the MLS’ Seattle Sounders,” said Danny Townsend, commercial lead for the Australian Professional Leagues and CEO of Sydney FC.

He added, “There is a significant demographic overlap between the youth audience who love football and those who play Fortnite – this partnership takes us to where our fans are and create new opportunities to engage with the global game.”

Players can now join also in the upcoming Pelé Cup in Fortnite, where players can earn rewards, visit the Creative Hub for an immersive football experience throughout the week, and join select clubs around the world in hosted Fortnite tournaments.

“Football is consistently one of the top sports that our players tell us they want to see and experience in Fortnite. We’re excited to partner with Melbourne City FC, Sydney FC and Western Sydney Wanderers to bring ‘the beautiful game ’to Fortnite fans around the world as they face off in competitive tournaments, experience new creative modes of gameplay, and celebrate global football,” the head of global partnerships at Epic Games Nate Nanzer said. 

The feature will be available on Sunday, January 24 as the A-League will also host its own Fortnite tournament on January 27 with a mix of A-League players, fans, and Fortnite creators battling for exclusive Fortnite and A-League prize packs. 

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Marketing Featured Southeast Asia

Game dev Moonton unveils Manny Pacquiao as new ‘Mobile Legends’ ambassador

Manila, Philippines – China-based game developer Moonton has tapped Filipino professional boxer Manny Pacquiao to become the new face of the company’s game, Mobile Legends.

The campaign started out with a teaser on Mobile Legends’ YouTube channel, where the video shows boxing material elements like boxing gloves and punching bags, with an announcer voice-over revealing the new collaboration with “The fighting pride of the Philippines.”  

The teaser uploaded by Mobile Legends on November 13, hinting the inclusion of another in-game hero (Video Courtesy of Mobile Legends YouTube channel)

In a virtual press conference, Pacquiao shared his excitement with the new partnership, and took note of the growth of the local esports community.

“It is an amazing experience [since] I have seen how much the esports community in the Philippines has grown [and] how much the gaming community has embraced Mobile Legends Bang Bang, and with their skills, have elevated the game,” Pacquiao stated.

He added, “The dedication, the focus, the hard work that comes with building skills–these are present both in [actual] sports and esports. More importantly, that drive to succeed and conquer, as well as the spirit of camaraderie and fairness are also key threads binding the two.”

The recent company move is in line with its ongoing Project NEXT initiative, which seeks to provide “revamp” of the game’s original characters and improving them. As part of the campaign, Mobile Legends is launching a new hero based on Manny Pacquiao called “Paquito” which features boxing skills, with “damage” and “chase” specialty.

A Mobile Legends gameplay featuring the new “Paquito” hero, resembling Manny Pacquiao (Video Courtesy of OzaRess YouTube channel)

“Playing Mobile Legends has become a daily routine to all the [Filipinos]. The Philippine culture also provides a steady stream for the inspiration of in-game updates and collaborations,” William Mei, marketing manager of Moonton stated.