Speaking about his plans to address some of the school’s marketing painpoints, Sivaram said that the key objective for him would be to communicate Aureus’ newest product innovations.
His remit includes overseeing brand strategy, growth marketing, integrated campaigns, content and partnerships across key markets including Australia, New Zealand, Singapore, Hong Kong and Malaysia.
In an exclusive conversation by MARKETECH APAC with Siddharth, he details that by drawing from his extensive experience in adtech and martech, he is poised to drive success in my new role by leveraging a deep understanding of growth marketing, strategic partnerships, and product innovation.
For our next Top Story of the year, we spoke with Goh a month into her new role to learn more about her marketing goals with foodpanda, how she managed to shift to a new industry, and what q-commerce marketing capabilities the industry can expect more from one of the region’s largest food delivery c...
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