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SEA PR firm Vero forms its own ‘shadow’ board

Thailand – SEA-focused PR and digital marketing consultancy, Vero, has announced its one-of-a-kind internal initiative – the Vero Vox Council (VVC). The council is a ‘shadow’ board that will inform decision-making on strategic policies at Vero. 

Its VVC will work closely with senior decision-makers in creating policy and innovation, reviewing Vero’s internal processes, designing training and development programs, and spearheading diversity and inclusion initiatives. It will also advise on business strategies, taking a deeper dive into client sourcing, growth, and thought leadership.

The VVC aims for proportional representation amongst its board members in order to better involve minority voices at a decision-making level. Vu-Quan Nguyen-Masse, VP of Culture and Brand, said that working with clients from various perspectives and backgrounds requires that such diversity be practised within the firm – specifically, giving Gen Z team members better opportunities to share their voice. 

“It’s essential that we understand and prioritise diverse perspectives. To provide clients with the best work possible, we need to listen to our Gen Z team members as much, if not more than those who are older and more experienced. We believe that a shadow board with a high Gen Z membership is a great way to make sure that our business remains at the forefront of creativity and innovation,” said Nguyen-Masse. 

Vero’s Vox Council consists of twelve members, with proportional representation from each of their five offices around the region namely Thailand, Myanmar, Vietnam, Indonesia, and the Philippines.

The Vero Vox Council will meet regularly to design solutions around culture and wellness, operations and management, and business growth for the agency’s team of more than 200 PR, creative, digital, and influencer marketing professionals, 75 per cent of whom are under 30 years old.

Vero’s culture campaigns have recently included unlimited leave, extended parental leave, internal training, hybrid work, and specialized onsite office spaces which make up a region-wide Super Campus. Alongside Vero’s VP of Brand and Culture, the Vero Vox Council will advise on new initiatives and gauge the success of those already in place.