India – Further strengthening its leadership team, Carat India, the media agency from the house of dentsu India, has appointed Vasim Rakhangi as associate vice president for strategy for North And East. With this appointment, Carat said it aims to continue to accelerate its transformation of the agency across India as it looks to bring new focus on its designing for people proposition.

In his new role, Rakhangi’s core focus will be to spearhead and deliver integrated media strategy to the agency’s existing clients across the regions. He will be reporting to Anita Kotwani, CEO of Carat India.

Rakhangi has over 11 years of experience in media and research. He has led multiple brands on integrated media strategies that focus on both traditional as well as digital media. Prior to this, Rakhangi has worked for conglomerates in the FMCG sector like Mondelez, GCPL, and Marico as well as broadcasting brands including Star Plus and Star Sports. 

Commenting on the appointment, Kotwani said that with his extensive experience and passion, Rakhangi will be helping clients stay ahead of the curve, especially as he helps them demystify the complex digital media landscape. 

“One of his focus areas will be to translate the disruption of video and the future of measurement to the consumers’ dynamically changing needs and, how the role of data, privacy, and technology impact their business. Vasim’s remit in our North market will encompass Phillips Domestic Appliances, Microsoft, Mastercard, Havells, and the DS Group amongst others, as he also works with our local teams to drive growth for both North and East markets,” Kotwani said. 

Rakhangi himself commented, “With the kind of transformation taking place within the media landscape in India, Carat’s framework seamlessly blends in with the rapidly changing environment. It has always focused on building deeper relationships between people and brands in order to design campaigns which truly resonate with people and drive impactful results for clients. It is indeed a privilege to work with Anita and lead regions with so many great opportunities to bring this to life in partnership with such powerful brands. I am really excited and look forward to contributing towards the growth of the clients.”

Rakhangi’s appointment is the fourth key strategic leadership hire for the agency in recent months, including Megha Jain as vice president of planning for South and Sayami Podder being appointed as associate VP for strategy at the agency.