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Marketing Featured Global

Indonesian logistics company J&T Express sets foot in UAE, Saudi Arabia market

Jakarta, Indonesia – J&T Express, the Indonesian-based express logistics company, has announced its market expansion to the United Arab Emirates and Saudi Arabia, marking the company’s first presence in the Middle East and making their total served markets to ten.

Currently, J&T Express serves primarily in Asia, namely China, Indonesia, Vietnam, Malaysia, Thailand, the Philippines, Cambodia, and Singapore.

The expansion was first conceptualized during April 2021, where J&T has established its own nationwide distribution network and localised warehousing system in the UAE and Saudi Arabia respectively, covering all local provinces and regions in the two countries. 

In addition, as an integral aspect of its courier service, the UAE and Saudi Arabia versions of the J&T Express mobile application have also been launched simultaneously.

Sean Xiao, head of J&T Express Middle East, said, “We hope that with J&T Express’ efficient and comprehensive delivery network, we can effectively improve the shopping experience of consumers in the UAE and Saudi Arabia, and contribute to the development of the e-commerce industry in both countries.”

Meanwhile, Steven Fan, CEO at J&T Express, commented, “The expansion to the UAE and Saudi Arabia marks an important step for J&T Express in establishing a global delivery network. In the future, the company will actively explore opportunities in emerging markets as part of its global strategy to connect the world with greater efficiency and bring logistical benefits to all.”

The latest endeavor for J&T Express comes after their recent funding round of US$2.5 in November 2021, and their acquisition of China-based logistics solutions provider BEST Express.

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Marketing Featured Global

Dubai-based esports org Galaxy Racer appoints new CMO

Dubai, United Arab Emirates – Global esports organization Galaxy Racer (GXR) has appointed Allan Phang, former regional head of marketing and PR of professional esports company EVOS Esports, to now assume the role of chief marketing officer. 

Galaxy Racer holds a roster of eleven esports teams in various online battle games such as Legends, Dota 2, CS: GO, and Fortnite, as well as PUBG Mobile, and Free Fire. It has over 60 male and female esports athletes from 22 countries, with over 20 content creators across the Middle East North Africa (MENA) and Southeast Asia (SEA).

The organization said that Phang’s leadership appointment aims to lead the development of best-in-class strategic marketing plans to establish GXR’s brand presence on a global scale. She will be handling the organization’s marketing initiatives from social media and digital campaigns to advertising, partnerships, and creative projects.

Aside from previously working at EVOS Esports, Phang also worked at AirAsia for close to seven years and his roles included being the head of esports, leading as well in the areas regional marketing, ancillary income, employee engagement, as well as internal branding, corporate culture, partnerships, and business development. Most recently, he led the airline’s esports strategic initiatives including the AirAsia Allstars Esports Club, sponsorship activation for Mineski Dota 2 Esports Team, and the World Electronic Sports Games (WESG) by Alisports, the sports arm of Alibaba Group. 

“I believe Galaxy Racer is on the right path to be a market leader in this space with their integrated 360 approaches focusing on content and lifestyle, as brands and marketers begin to understand the true value of esports and gaming in connecting with the hard-to-reach demographics of Millennials, Gen Z Digital Natives and Gen Alphas,” said Phang.

Meanwhile, Galaxy Racer’s CEO Paul Roy commented that Phang is a highly experienced business leader with a proven track record, including his vast knowledge and network in the esports ecosystem, which they value immensely. 

“As Galaxy Racer evolves into a lifestyle brand, I am confident with his cross-cultural leadership qualities, passion for innovative marketing, and forward-thinking mindset, he will be able to take us to the next level as we aggressively continue our global expansion across continents,” said Roy.

Galaxy Racer has also announced that it has recently brought onboard Guenther Hake, the senior vice president and general manager of Disney Consumer Products in Greater China and CEO at Oriental DreamWorks. Hake will be assisting in an advisory role with GXR’s brand partnerships, consumer products, apparel, and merchandising endeavors.

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Platforms Featured Southeast Asia

Kuala Lumpur-based Forest Interactive launches content subscription service to eight countries

Kuala Lumpur, Malaysia – Kuala Lumpur-based developer of scalable mobile platforms Forest Interactive has partnered with mobile network operators in eight countries to launch content subscription services. The service will be available in Myanmar, Switzerland, Austria, Kuwait, and Kenya as well as Thailand, United Arab Emirates, and Malaysia.

Forest Interactive’s value-added-services offer a variety of mixed content such as an HTML5 game portal with over 400 plus premium game titles, premium Android games, and mixed creative content. The platform will also offer gaming platforms Gamemania, Gamesrack, Gameddiction, Fun Club, Mobiclubs, and HaHey VDO.

Johary Mustapha, chief executive officer of Forest Interactive said, “The ongoing global crisis has led to an increase in demand for creative content, especially videos and mobile games. This has allowed us to continue doing what we do best and launching these partnerships with mobile operators worldwide.”

“Forest Interactive has been developing scalable platforms with simplified service integration, equipped with customizable features and fast upgrade capabilities to better tailor to mobile operators’ business requirements at no initial setup fee or hidden cost. This will help mobile operators increase their average revenue per user and customer loyalty through cost-effective and profitable solutions,” Mustapha continued.

All subscription-based content is available to mobile subscribers once it has been approved by mobile operators and integrations.