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Tribal Aotearoa tapped as lead digital agency of Fonterra Brands

New Zealand – Tribal Aotearoa, DDB Group’s digital experience agency, has been named as the new lead digital agency for FMCG firm Fonterra Brands in New Zealand.

Operating within the hotly contested FMCG Dairy category, the agency said Fonterra was looking for a digital partner to service and elevate its digital needs, with the goal of continued growth and brand awareness in the market. 

Tribal Managing Director James Blair said, “Tribal Aotearoa is honoured to have secured the opportunity to work with Fonterra on some of the most loved and iconic Kiwi brands.”

“We initially launched a series of work for Kapiti Yoghurt earlier this year, so we’re looking forward to expanding our work into other Fonterra Brands, with several exciting briefs already in the pipeline for later this year and into 2023,” Bair added. 

As the lead digital agency, Tribal will be working across Fonterra’s hero brands including Anchor, Mainland, Primo, Fresh’n Fruity, and Kapiti.

Mike Boness, marketing director of Fonterra, commented, “We’re thrilled to announce Tribal as the new digital agency for Fonterra Brands and are already seeing that the power of [digital-first] thinking is having a positive impact on our marketing efforts.”

“The world is more connected than ever before, and we’re excited to be working with an agency that can help us achieve our ambition to be leaders in digital,” Boness further said. 

Tribal Aotearoa was established in 2019 and has grown rapidly over the past two years, following several business wins. Clients include international brands ŠKODA, Audi and Samsung as well as local businesses Triton Hearing, Heritage New Zealand and Arataki Honey.