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ADA unveils strategic partnership with CDP Treasure Data

Malaysia – ADA, analytics, data, and AI business in Asia, and Treasure Data, global customer data platform (CDP) company, have announced a strategic partnership to bring end-to-end enterprise customer-centric solutions to 10 markets across South and Southeast Asia, including South Korea. 

The partnership will be helping enterprises enhance and personalise customer experience to improve the customer journey, communicate efficiently, and manage data gaps. To support brands in achieving a successful outcome and getting the most value out of a CDP, ADA and Treasure Data will provide strategic consultancy and create functional use cases with measurable return on investment. This includes setting up and deploying a CDP with a single customer view, supporting design and unifying data, activating platforms from media to mobile to web to CRO (conversion route optimisation), and offering full technical support. 

ADA said that as CDP remains a highly accessible solution only to most larger enterprises, the new offering is able to empower SMEs to connect with their customers whilst scaling up their business.

Srinivas Gattamneni, CEO of ADA, said, “Our clients across all industries are craving for solutions that can fully leverage their customer data to enhance their digital customer experience journeys. With Treasure Data, we are truly able to deliver complete marketing solutions that enables usage of customer data across all parts of the marketing funnel from brand identity development to customer acquisition to eCommerce revenue delivery.” 

He adds, “This partnership will connect enterprises in APAC by using CDP to build meaningful connections across their customer journey, thus enhancing the customer experience through data and marketing technology.”

Meanwhile, Kazuki Ohta, CEO and co-founder of Treasure Data, commented, “We are excited to work with ADA to bring this first of its kind partnership to the Southeast Asia market that will allow customers to experience our leading CDP with best-in-class service to clients. Together we can ensure all brands will be able to easily leverage insights to create tailored, relevant and secure customer experiences.”

According to ADA, the partnership is made possible via the strategic investment by SoftBank Corp. Just recently, ADA has also announced that it is now a WhatsApp Business Solution Provider (BSP) in Asia-Pacific, where it’s able to help businesses connect with their customers through the WhatsApp Business Platform.