Tag: Toyota Motor

Singapore – Toyota Motor Asia-Pacific has renewed its partnership with dentsu Singapore and ONE Esports as part of its upcoming TOYOTA GAZOO Racing (TGR) GT Cup ASIA 2022. This marks the third instalment of said event, and will take place on October 9 this year.

The upcoming GT Cup spans across seven markets in Asia, namely Indonesia, Malaysia, Philippines, Singapore, Taiwan, Thailand, and South Korea, and will feature enhanced race formats before the Global Finals of the TGR GT Cup in November 2022.

Under the continued partnership, dentsu Singapore and ONE Esports will work with TMAP to run the regional sim racing competition in “Gran Turismo 7” for Playstation. This includes video content production, such as competition highlights, player interviews, among others. 

In addition, a series of articles covering the competition in localised languages will be published on ONE Esports’ website, oneesports.gg, while the competition will be broadcasted across its digital channels, including Facebook, Twitch, and YouTube.

Prema Techinamurthi, managing director at dentsu Creative Singapore said, “It’s been three incredible years of delivering such an exhilarating e-Motorsport tournament with TMAP and ONE Esports. As lead incumbent agency for TGR GT Cup ASIA, we are grateful for the opportunity to bring our gaming and esports capabilities to this expanding franchise, now known for its immersive brand experience that makes motorsports more accessible and enjoyable for its growing and passionate community of younger, digital audience.”

Meanwhile, Carlos Alimurung, CEO at ONE Esports, commented, “ONE Esports is honoured to host this iconic event for the third year, and we appreciate the partnership with TMAP over the years. We look forward to putting together yet another spectacular TGR GT Cup ASIA to grow its racing franchise. This partnership underscores our commitment to deliver a thrilling and unique esports racing experience to the growing community of passionate car enthusiasts and sim racing fans around the world.”

Singapore – Automotive manufacturer Toyota Motor Corporation (TMC) has elevated Yoichi Miyazaki, former CEO for Asia at Toyota Motor APAC, to be its new operating officer and global chief competitive officer at TMC. 

Miyazaki, who has been leading the Asia region for Toyota since 2020, will now become responsible for improving the competitiveness of Toyota across all regions, delivering ‘Ever Better Mobility’ solutions for the customers, as well as contributing to society and global sustainability.

Succeeding Miyazaki is Hao Quoc Tien, the chief operating officer and regional operating officer of Toyota Motors APAC, who will be promoted to the role of CEO for Asia region at TMC and president at TMAP. In addition, Tien will be also taking over the role of vice chairman of Toyota Daihatsu Engineering and Manufacturing Co., while concurrently maintaining his responsibilities as CEO of Asia region for Toyota Financial Services and deputy chief officer of Sales Financial Business Group for TMC.

In his new roles, Tien will now be leading the on-going transformation of Toyota in Asia from an automotive to a mobility company, focusing on achieving Asia’s ambitious business plans. This includes the launch of various electrified vehicles, the drive towards carbon neutrality across the entire value chain, and the start of multiple new mobility initiatives through close collaboration with Asia Sales and Manufacturing Companies (ASMCs) and Sales Finance Companies (SFCs) in the region.

Commenting on his appointment, Tien said that Toyota’s long and storied history has allowed them to be market leaders across multiple countries, thereby serving a huge number of customers with technologically advanced vehicles that deliver the highest quality, durability, and reliability, and he is very excited to build upon this foundation, while transforming themselves to a mobility company, bringing thrill and joy to meet changing expectations of customers. 

“We aim to tackle climate change through multiple technological pathways, including the widest and most accessible electrified vehicle lineup and various new mobility solutions. In line with the vision of Akio Toyoda, our Global CEO, this will allow us to create ‘Mobility for All’, and ensure that we support the United Nations Sustainable Development Goals (UN SDGs) transformative promise to ‘Leave No One Behind’,” added Tien.