Singapore – Toyota Motor Asia-Pacific has renewed its partnership with dentsu Singapore and ONE Esports as part of its upcoming TOYOTA GAZOO Racing (TGR) GT Cup ASIA 2022. This marks the third instalment of said event, and will take place on October 9 this year.
The upcoming GT Cup spans across seven markets in Asia, namely Indonesia, Malaysia, Philippines, Singapore, Taiwan, Thailand, and South Korea, and will feature enhanced race formats before the Global Finals of the TGR GT Cup in November 2022.
Under the continued partnership, dentsu Singapore and ONE Esports will work with TMAP to run the regional sim racing competition in “Gran Turismo 7” for Playstation. This includes video content production, such as competition highlights, player interviews, among others.
In addition, a series of articles covering the competition in localised languages will be published on ONE Esports’ website, oneesports.gg, while the competition will be broadcasted across its digital channels, including Facebook, Twitch, and YouTube.
Prema Techinamurthi, managing director at dentsu Creative Singapore said, “It’s been three incredible years of delivering such an exhilarating e-Motorsport tournament with TMAP and ONE Esports. As lead incumbent agency for TGR GT Cup ASIA, we are grateful for the opportunity to bring our gaming and esports capabilities to this expanding franchise, now known for its immersive brand experience that makes motorsports more accessible and enjoyable for its growing and passionate community of younger, digital audience.”
Meanwhile, Carlos Alimurung, CEO at ONE Esports, commented, “ONE Esports is honoured to host this iconic event for the third year, and we appreciate the partnership with TMAP over the years. We look forward to putting together yet another spectacular TGR GT Cup ASIA to grow its racing franchise. This partnership underscores our commitment to deliver a thrilling and unique esports racing experience to the growing community of passionate car enthusiasts and sim racing fans around the world.”