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Top Stories for April: New payment feature in SG nabs top spot

This April, we have a new payments feature, a fresh creative leadership as well as an empowering campaign on gender inclusivity coming out as our top stories.

For the first time, a story from New Zealand enters the list – a web code developed by a telco and shared through a moving creative campaign. 

A rewards and discovery platform in Singapore has also launched a new payment feature that offers something new through its fresh payment process. 

Meanwhile, the Indian arm of a global communications network has named a new creative leader.

Top 3: Spark to make the internet more inclusive with launch of web code campaign

Spark releases new web code to urge all websites to ‘see all genders’

To kick off this month’s Top Stories is a unique proposition to ‘see all genders’ online: a web code released by New Zealand telco Spark, with creative campaign done by Colenso BBDO. 

With our society being more open and inclusive, there is stronger call for every part of our daily lives to align with this inclusivity. One of those areas is the gender selection on forms online, where traditionally, they are fixated on the choices of male and female. 

Speaking about the campaign, Frith Wilson-Hughes, brand lead partner at Spark New Zealand, said that their campaign direction has been inspired by their company’s motive to use data in a much more healthy way, which will benefit New Zealanders in general, including promoting diversity and inclusion.

“It does seem to be like a simple thing, but one of the things that we have made clear on our [campaign] site is that it’s not just about changing the code, it’s about looking at how you treat people with different genders holistically,” she said.

She also noted that their campaign site featured resources that companies and organisations can use to integrate the code into their website. This is aimed at educating them on the importance of diversity and inclusion and not overwhelming them.

Top 2: dentsu India names new creative leaders for Isobar and Taproot Dentsu

Dentsu India unveils two new appointments in creative leadership

Coming out on our top stories is the fresh appointment of Aalap Desai and Titus Upputuru as its new chief creative officer and national creative director respectively for Taproot Dentsu. Desai, who will carry the role for both Taproot Dentsu and Isobar, sat down with MARKETECH APAC and shared what he thinks has been the biggest change in brands over the pandemic. 

Without a doubt, Desai said it’s them going digital. 

“In the past 2 years, I think COVID has expedited the interaction element in every brand. Because everyone is at home, we had to shift to digital, and that’s the biggest change in the brand narrative that I’ve seen,” said Desai. 

He shared that the good thing is, over at dentsu, ‘digital’ has been an ongoing conversation. Brands are now more open to exploring, however, Desai points that their understanding can be limited. 

“We’ve also started upselling things, and brands have also started buying them. For example, [something] like a legacy Indian brand getting into a metaverse conversation,” he shared. 

Top 1: ShopBack launches new ShopBack Pay

ShopBack unveils new payment feature in Singapore

Landing on the Top 1 is the recent launch of ShopBack’s cashless payment feature Shopback Pay, which at its core, eliminates the process of topping up funds, instead enables to directly pay in the ShopBack app with only the linked payment method.

In an interview with Julian Foo, head of payments at ShopBack, he shared that the main idea behind Shopback Pay is primarily overcoming the adversities that consumers and merchants faced during the COVID-19 pandemic. 

“I think in terms of what we saw, in our user base and surveys, it was that consumers actually had quite a fair bit of cashback, right, in the shop bank account. On average, we see about like, $200 worth of cash in every customer’s account, which is actually not doing anything at this point in time. So then we ask ourselves, hey, what can we do to help the users actually use their cashback? And for us, it was quite simple. What if we developed a payment method that allowed users to burn the cashback that they had earned online,” Foo said.

He added, “With this product innovation, I think it really allowed users to see an additional use case of earning cashback on shopping, where they can now use their cashback to burn at the merchants.”

Foo also shared that their primary goal has always been making the consumer experience convenient and rewarding.

Watch our exclusive interviews with the brands themselves on the latest episode of MARKETECH APAC Top Stories, now live on our YouTube channel.

Rankings are based on Google Analytics from the period of 16 March to 15 April.

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Main Feature Marketing APAC

Top Stories for March: Social commerce startup in PH comes out on top

This month of March, we had a lot of great developments in marketing, tech, and commerce in the region that made it to the headlines. 

A social commerce startup co-founded by a fixture in the business sector in the Philippines has recently secured funding to move to q-commerce. Meanwhile, in Malaysia, a startup that is an AI-powered self-service platform for marketing insights has also bagged considerable funding.

In the area of communications, one of the leading PR agencies in the region has just named a new creative chief that would take the charge of the Taiwan, Thailand, and Hong Kong markets. Meanwhile, an AI and data company in Asia has just named the leader that would helm its operations in the Philippines. 

Learn more about them here.

Top 4: Malaysian consumer research startup Vase.ai bags 7-figure RM funding

Malaysian consumer research startup Vase.ai secures 7-figure RM funding

To kick off our Top Stories for the month, we have Vase Technologies or Vase.ai in Malaysia announcing their seven-figure Ringgit investment from a funding round spearheaded by Indelible Ventures. The newly-secured capital will be used to jumpstart their 2022 expansion.

In an interview with MARKETECH APAC, Julie Ng, CEO and co-founder of Vase.ai, shared her insights on which area of marketing it’s crucial for brands to have good market research, saying that there are two particular areas.

“We usually advise to look into [these] two areas first. Number one, look into their brand. We have smaller companies come to us and say – I don’t really have a brand. That’s not true. Every company has a brand. If you are a smaller brand, you have to build it into a bigger brand. First thing you have to do is to know where your brand currently is. What’s its status and how many people are aware of the brand,” Ng said.

On the second thing, advertisements. 

“Second [thing], we usually let the client choose, they should either look into their advertisement, and to research whether their advertisement is working because [it] is basically the way for us to get into new customers,” Ng adds.

Top 3: ADVANCE.AI names Michael Calma as country manager for PH 

ADVANCE-AI-Michael-Calma

ADVANCE.AI, the big data and AI company in Asia, has recently named its country manager for the Philippines, industry veteran Michael Calma.

In an interview with Calma, he shared that the company aims to focus on the financial services industry which includes banks, crypto, and even non-banking financial institutions. 

“We looked at the typical customer journey, and identified the friction points, and [also] identified the points there might be security breaches, and then we built our solutions to address those points,” said Calma.

Calma shared that as a fundamental step, they have trained their AI to recognize the slew of Philippines IDs used when consumers apply for banking services. 

He also shared his insights on the growing space of cryptocurrency in the market, which he said is able to have mass adoption through two things: utility and security. 

“Utility means that normal people will have an actual use of that cryptocurrency, and we’ve seen that in play-to-earn…crypto needs to be secure, the channels that offer you access to crypto need to be secure for it to have mass adoption,” said Calma. 

Top 2: Former Ogilvy exec John Koay joins Edelman as regional ECD

Edelman-John-Koay

Landing on Top 2 is the appointment of John Koay, formerly of Ogilvy, as the new regional executive creative director (ECD) in Edelman for Hong Kong, Taiwan, and Thailand. 

MARKETECH APAC conversed with Koay who admits his confidence in assuming the new leadership role. 

“When it comes to this responsibility of leading the creative charge of three cities, it really doesn’t feel unfamiliar to me. Although these countries speak different languages, it is important to know that there is a universal language of creativity,” he said in the interview.

As a piece of advice, Koay also shared that brands must continue to look at themselves – are they only selling ‘stuff’ or being more responsible in terms of how consumers consume their messages. 

“With the rise of metaverse and NFTs, people started interacting differently. They are meeting up in metaverse, and that is the new kind of thing we are part of. Changing times of the world [need] new ways of communicating. Technology opened up more avenues given the restrictions we had,” said Koay.

Koay also believes that above all, brands must simply strive to stay relevant

“Even as a brand or agency, you need to understand what your audience is going through because you want to give them a reason to give you their attention,” he said.

Top 1: PH social commerce startup SariSuki moves to q-commerce with latest US$7.1m funding

SariSuki bags US$7.1m funding, to expand to quick commerce

In a bid to further improve and amplify the local quick commerce scene in the Philippines, local social commerce startup SariSuki has managed to raise US$7.1m in its latest funding. 

The company is led by Brian Cu who is ex-Grab country head. 

In an interview with MARKETECH APAC, Cu shared about the startup’s two different business models that aim to serve two different consumer groups: one that looks for value and the other convenience.

“It’s all built on the foundations of a single supply chain in a single logistics [and] warehousing infrastructure. The reason why we decided to present the two different business models on top of that foundation is because you have certain individuals in the market that look for convenience, and an agent model will not deliver that convenience. At the same time, we also have a group of users that are looking for value, and they’re okay to forego that convenience. But they will purchase in larger amounts if the price-quality ratio is correct,” Cu explained.

He also added that the agent-based model allows them to offer products at lower prices in a sustainable way.

“We believe in a community agent model [which] allows us to do next-day delivery for products that have lower-than-supermarket prices in a sustainable way,” Cu added.

When asked about what lies ahead for the future of q-commerce, he said, “I do think quick commerce is here to stay as a general trend. As long as you can keep pricing and things in quality at the very fresh and acceptable standards, [as well as] speed that just adds value to the whole experience,” he stated.

Rankings‌ ‌are‌ ‌based‌ ‌on‌ ‌Google‌ ‌Analytics‌ ‌from‌ ‌the‌ ‌period‌ ‌of‌ ‌16th‌ ‌February to 15th‌ ‌March.

Watch our exclusive interviews with the brands themselves on the latest episode of MARKETECH APAC Top Stories, now live on our YouTube channel.

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Main Feature Marketing APAC

Top Stories for February: Tech-enabled coffee chain bags top spot

This month, we saw how the community is eager to have a better year in marketing, with a slew of our What’s NEXT contributor pieces coming out on the list.

We launched What’s NEXT last December 2021 as a collection of thought leadership by marketers in the region in order to better equip the marketing industry with future-proof strategies for 2022. 

This month, three of our top stories are all marketing leaders who shared their insights on various domains in marketing such as conversions, social advertising, and the metaverse. 

Meanwhile, in the part of Southeast Asia, a tech-forward coffee brand emerges as one of the top for launching its new in-app delivery service in Singapore.

Top 4: What’s NEXT: Top tips for CRO this 2022

What’s NEXT: Top tips for CRO this 2022
What’s NEXT: Top tips for CRO this 2022

Coming out on the list is Charlotte Ward’s insight for What’s NEXT, the director of Agnes media. In her piece, she talks about the various ways brands can have better conversions this 2022. 

In an interview with MARKETECH APAC, Ward shared that the very first step in generating more conversions is analytics. 

“The very first step which is extremely important is for the brand to review the analytics, and really understand their customer journey,” said Ward. 

“What people are engaging with, what are they converting on, what pages are driving the greatest results on-site – really getting a full understanding of the first interaction through the last interaction, and identifying where [are] these drop-offs, or if something’s working really well, “ she further shared. 

Ward said that the next important step is researching and identifying different elements you can test on-site. According to her, these could entail shortening a landing page, changing colours, and testing different ways of communicating their product solution. 

Top 3: What’s NEXT: Why brands must adopt a multi-platform strategy for social advertising

What’s NEXT: Why brands must adopt a multi-platform strategy for social advertising
What’s NEXT: Why brands must adopt a multi-platform strategy for social advertising

One of our top stories for the month is the What’s NEXT article of Stewart Hunter, director for customer success of Smartly.io for APAC, where he shared the number one strategy on social advertising today: a multi-platform strategy.

In an interview, we asked what he thinks are the various ways brands can communicate effectively today, and he shared, that as a status quo, there are many choices now since there are a lot of channels that consumers are going to today for their digital lives, “looking at their phones.” 

“Brand should really follow their consumer, and also adopt a mindset of trying to communicate [with] their consumer in a different way, depending on where they are within their social media, social advertising daily journey,” shared Hunter. 

He said that different platforms will require brands to communicate in a different way

“you have to be across platforms, you have to be multi-platform, and you have to think individually about how you’re delivering advertising, delivering effective content on those individual platforms,” said Hunter. 

This April 6, Hunter will be one of the speakers in our upcoming webinar, ‘Social Advertising Trends in APAC 2022’. David Lim, HappyFresh’s VP of marketing, and Chan May Ling, KFC Malaysia’s CMO, will be joining the panel. 

Top 2: What’s NEXT: How businesses and brands can thrive in metaverse

What’s NEXT: How businesses and brands can thrive in Metaverse
What’s NEXT: How businesses and brands can thrive in Metaverse

What’sNEXT contributors are on a roll in this month’s top stories. Coming out as our top 2 is the insight of Cheelip Ong, chief creative officer of Lion & Lion, who shared his top pieces of advice on how businesses and brands can jump into and eventually thrive in the metaverse.

In an interview with MARKETECH APAC, he explained further one of the insights he imparted in the piece which is urging brands to move from being corporation-first to community-first.

“Most brands and organizations are conglomerates, they have an official brand agenda and brand purpose to push. But for brands to actually navigate the space on the metaverse wisely, they got to understand that metaverse will be a result of communities coming together,” he said. 

Ong further shared that people will gravitate towards their interest points and their passion points and as a result, people in the metaverse will be leading double or triple lives where who you are in reality may not be who you represent in the metaverse because we’re all gonna have our avatars. 

“We need to allow brands to understand that you need to hand the power back to the community, to engage the community so that the community can serve your purpose and they can believe your brand purpose and believe your agenda,” said Ong.

Top 1: Flash Coffee launches new in-app delivery service in SG

Flash-Coffee-SG-new-in-app-delivery
Flash Coffee launches new in-app delivery service in SG

For our Top 1 story for the month, we have coffee chain Flash Coffee which partnered with pandago, foodpanda’s on-demand express delivery service, to launch a new in-app delivery service for its Singapore customers. 

The brand, which describes itself as a tech-enabled coffee chain, shared how it leverages tech for both on the consumer front and on the back end. 

In an interview with Sahil Arora, Flash Coffee’s managing director, he shared, “At the same time that we allow consumers to order coffee for pick-up in 10 minutes, that’s also [a] trickling and [rippling] effect into our back end operations. Our baristas have a little bit more time to prepare drinks when orders are coming in ahead of time.” 

Arora said that as peakiness is one of businesses’ biggest challenges, data it receives from the pick-up functionality allows them to know when orders are coming in the most, and in turn, helps them to inform their strategies. 

“The most important way that tech is enabling our operations is through the wealth of information that we’re collecting, that we’re able to use and analyse to make smarter business decisions. For customers ordering through our app, we can ask and answer questions like, what customers are ordering in different areas of Singapore, what times of day, [and] typically, what drinks they are ordering,” said Arora. 

“Delivery has become a way of life, whether it’s food, groceries, [or] coffee; so I think to be a tech-forward chain, delivery had to be part of the proposition,” he adds.

Rankings‌ ‌are‌ ‌based‌ ‌on‌ ‌Google‌ ‌Analytics‌ ‌from‌ ‌the‌ ‌period‌ ‌of‌ ‌16th‌ ‌January to 16th‌ ‌February.

Watch our exclusive interviews with the brands themselves on the latest episode of MARKETECH APAC Top Stories, now live on our YouTube channel.

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Main Feature Marketing APAC

Top Stories for January: A food delivery platform’s new brand mascot comes out on top

We are so excited to kick off our Top Stories for the year. We have made a few changes to our monthly review, and this time, you’ll have a more in-depth look at the stories that have made it to the list. 

We have an amazing rundown inaugurating our Top Stories for 2022. First, we have a thought leadership series under MARKETECH APAC’s first-ever What’s NEXT series bagging a spot. 

A content marketing agency, who has recently developed a content hub for a Malaysian brand, also comes out on top. Meanwhile, a food delivery platform that is taking its branding to the next level is also named as one of our top stories. 

Top 3: Magnolia’s Don Lee shares his insights on DXP adoption for What’s NEXT

What’s NEXT: Why marketers need DXP more than ever in 2022

For the first time in MARKETECH, we have launched our content series dedicated to sharing insights for future trends, called What’s NEXT. 

What’s NEXT was launched in order to help the marketing community prepare for 2022 and one of the insights, authored by Don Lee, the managing director of CMS provider Magnolia for APAC, tops our stories for this month. In the article, he shared how a digital experience platform (DXP) can help brands deliver an excellent digital experience. 

In an exclusive interview with Lee, he further shares what he believes are the important factors that make up a good digital brand experience. He says three things: customer-centricity, omnichannel experience, and personalization. 

He said that there’s no such thing as solid brand loyalty anymore and it is continually a challenge – an “uphill challenge” – to retain your customers. 

“Customers learn to expect ever more service and value through unique and personalized experiences that match their preferences and needs; so for brands to keep up with those demands, they have to turn to experience-driven commerce,” shared Lee.

He said then that a DXP is tech that will enable brands to develop effective personalization. 

“You don’t want a one-size-fits-all sort of experience. You want it to be all about the [consumer]. They know [them], they understand [them], they know their preferences, and know exactly what they’re looking for…that’s what consumers want,” said Lee. 

Top 2: Green Park Content launches new health and wellness content hub in Malaysia

Green-Park-Content-health-hub

Content marketing agency Green Park Content (GPC) has launched an English language health and wellness content hub in Malaysia for a company that the agency has yet to disclose. This new content hub development aims to establish a powerful online presence for an integrated healthcare company. 

Called ‘All Things Health’, the new hub enables access to easy-to-understand, trustworthy articles written by health editors, physicians, and wellness experts and covers key health and wellness categories such as nutrition, mental health, and balance, as well as parenthood. It also addresses Malaysians’ growing demand for health and wellness information, with over five million category searches of health and wellness topics in the country per month.

MARKETECH APAC spoke with Ayie Austria, Green Park Content’s head of search experience and innovation, to know how GPC conceptualise a content platform.

Austria shared that they have a lot of data gathering and a great team of data analysts in GPC, and that’s where the market analysis comes in, in order to cement the opportunity to enter a particular market.

“There are a lot of intricacies in building a content hub but I would start by finding out what is the main goal of the website, what are challenges or problems we would like to provide solutions for our users, and why are we building this content hub,” said Austria.

Moreover, Austria also shared her opinions on what makes a good content hub. She noted that the content hub’s users experience needs to stand out, and content needs to be relatable and answers the questions users are searching for.

“More importantly, we need to be clear in communicating to users why they should choose our site over other competitors. Creating purpose-led content goes a long way in communicating to our users for loyalty and retention,” she added.

Top 1: foodpanda unveils new brand mascot Pau-Pau

foodpanda celebrates decade anniversary with new brand mascot

For the first month of this year, foodpanda got the #1 spot for MARKETECH APAC Top Stories. The leading delivery and grocery platforms unveiled their new charming mascot as they culminated 10 years of service within the Asian region.

The new brand ambassador is in line with foodpanda’s earlier brand refresh. The mascot, aptly named Pau-Pau for its likeness to a panda, is a meticulous step into new brand representation and maximization of the digital marketing space.

In an exclusive interview with MARKETECH APAC, Idan Haim, foodpanda’s vice president for growth and marketing, shared the inspiration behind launching a brand mascot, saying that going back to reasons for existence, foodpanda, like humans was born, given a name, discovered their purpose in life, and finally, the company wanted to soul-search.

Regarding the inspiration for the brand mascot’s design, Haim said, “Throughout this process, we watched many pandas in the zoo and through zoo footage. We were all so charmed by how they lived the life they want. They are so much fun with themselves and their environment that we felt so inspired and we wanted to bring this to our customers.”

“We wanted to bring this [feeling] to our customers, [inspite] of the fact that life is not perfect, we want them to enjoy these moments and create happiness and smiles. We believe we created this meaningful interaction with customers. Sometimes, I walk down the streets and see people at the bus stops and they smile when they stare at our videos and we feel that we have done something good because we created a small moment of happiness,” Haim said.

Rankings‌ ‌are‌ ‌based‌ ‌on‌ ‌Google‌ ‌Analytics‌ ‌from‌ ‌the‌ ‌period‌ ‌of‌ ‌16th‌ ‌December to 15th‌ ‌January.

Watch our exclusive interviews with the brands themselves on the latest episode of MARKETECH APAC Top Stories, now live on our YouTube channel.

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Main Feature Marketing APAC

November’s Top 5: Stories that hooked you for the month

Holidays are truly around the corner and Christmas-related news has already peeped in to make its way to the top stories, where a global household production name warms hearts with its latest Christmas ad.

Another year-end special also entered the list for the month, with a rewards platform in Singapore announcing a new face for its brand on the 11.11 sale event. 

Stories from marketing tech platforms also turned heads, where two – a global and an Asia-focused firm – announced recent expansions.

Meanwhile, marketing leaders never fail to entice readers, with a feature on a digital head from a leading integrated marketing communications agency in the Philippines making it to the top 5. 

Based on Google Analytics from 16 October to 15 November, these are the top newsmakers for the month.

Top 5: Disney UK’s global Christmas ad puts Filipino family culture in the spotlight

Disney in the UK has released its latest Christmas ad titled “From our family to yours,” and to much of Filipinos’ surprise, the production studios decided to forefront the Philippines’ family culture and Christmas traditions. 

The ad is about a “lola” or grandmother who misses spending time with her granddaughter who has grown mature and has less time for the family. In the video, Lola and her granddaughter bond over making a “parol” or the colorful Christmas lantern in the Philippines. 

Disney UK said the ad is also part of its celebration of the 40th partnership anniversary with children charity foundation Make A Wish, where a portion of the sales from the digital purchase of the video’s official soundtrack “Love Is A Compass” and a limited edition vintage Mickey Mouse soft doll is donated to the foundation.

Both Filipino and international viewers loved the ad, where the video has currently garnered 2.7 million views on YouTube.

Top 4: ShopBack Singapore taps local comic veteran as first ambassador

The headquarters of rewards and discovery platform ShopBack has announced its very first brand ambassador – comedy veteran Kumar.

Kumar is an Indian Singaporean comedian, television host, and drag queen, who made his name performing in the now-defunct cabaret nightclub Boom Boom Room during the late 1990s.

The partnership between ShopBack and Kumar is set to run for a year, which already began in the 11.11 sale event of the platform, and slated to continue through the year-end and next year.

Speaking to MARKETECH APAC, ShopBack Singapore’s Head of Marketing Imran Mohamad shared what makes Kumar perfect for the brand. 

“We believe that Kumar has the same values as us, he’s all about love, authenticity, [and] inclusivity, and we tend to speak the same language,” he said.

He added, “Together with Kumar, we believe that sky’s the limit, that we could really reach out to Singaporeans young and old, to tell them, you are not left behind, and you can shop smarter, [save] more, [earn] more with ShopBack.” 

Top 3: Executive Director of MullenLowe Treyna’s digital arm on #MARKETECHMondays

Last October, Raffy Bariso, the executive director of Philippine integrated marketing agency MullenLowe Treyna graced the #MARKETECHMondays interview, where he shared some meaningful advice about leadership and his insights on the digital landscape in the pandemic. 

As cliche as it may sound during this time, Raffy said “the pandemic is the biggest disruptor.”

“There’s so much innovation to do, and needed during the pandemic crisis, and I can just imagine how everything sped up in terms of the velocity when the pandemic hit us. I’m already doing a lot in terms of digital marketing, [but] imagine, all of my brands pivoting double time for this season,” he shared. 

As heads of digital arm TAPS or MullenLowe Treyna’s Technology and Platform Services, Raffy spearheads services which is mainly the use of creative technology to answer clients’ marketing challenges, coming up with products that leverage the firm’s expertise in strategic narrative, content and media, PR, activations, and production.

As a leader, he believes in the power of “vision.”

“I had to set [a] vision for my team. [This] sets the tone and direction for everybody, and [from them], I have to sell that vision, [so that] I can build that trust, and they can get behind my goals,” he said.

Top 2: Global experience analytics platform Contentsquare expands to APAC

International-wide experience analytics company Contentsquare has recently announced its APAC expansion; and with new offices in Singapore, Tokyo, Melbourne, and Sydney, it has unveiled two key executives at the helm. 

Former senior head at Microsoft David Bochsler has been appointed as regional managing director for APAC, while former head of CRM Marketing for food delivery platform Deliveroo Frazer Adnam is tapped as country manager for ANZ.

Contentsquare’s platform captures every in-page interaction and micro-gesture to understand and analyze customer behavior. It provides teams a digital experience stack that supports the full cycle of digital improvement with available scores, visualizations, and recommendations. 

Sharing his insight on the state of user experience (UX), David said, “Increasingly, we are seeing a shift to brands wanting to deliver not just more sales, but a better online experience for their visitors, which in many cases is the only experience that the customer has with that brand. So UX is at the top of the priority list in 2020.” 

Meanwhile, new ANZ country manager Frazer said that what he likes about Contentsquare is its ability to locate revenue fast and at scale, and its ability to visualize data. 

“When I first saw the Contentsquare platform, I was just so excited about the technology. I was the decision-maker on the brand side that Contentsquare would have traditionally sold to. I thought, ‘this solves problems that I literally would have needed five people to solve,” he said.

Top 1: Ad-tech Adzymic enters Hong Kong, Thailand, and Japan market

The top story for the month comes from the same field of marketing tech – Asia-focused ad-tech Adzymic’s further expansion to Asia, with new markets in Hong Kong, Thailand, and Japan. 

Prior to the expansion, Adzymic has already been operating in countries Singapore, Malaysia, and Vietnam. Its flagship solution is the Dynamic Creative Management Platform which functions as advertising transformation of physical to digital media, such as banners, carousel ads and social display ads, allowing advertisers to create ads without the need for coding experience. 

Co-founder and executive director Ken Wong shared to MARKETECH APAC what made the company reach out to the new markets. 

“Programmatic media has become increasingly important in these three markets. Before the pandemic, we saw that many Thai and Hong Kong companies have already adapted to the digital and programmatic media platforms, [and] during this pandemic, they have diversified their digital presence even more rapidly. We saw that they already had some quick traction with the local businesses,” he said. 

Meanwhile, Ken said the company entered Japan because it has “always been an appealing market, which is one of the world’s largest advertising markets of the US and China.”

Watch the MARKETECH APAC REPORTS of these top five stories, with exclusive appearance and commentary from the newsmakers themselves.

This is in collaboration with Malaysia-based media company The Full Frontal.