Tokyo, Japan – Global communications network Publicis Groupe has appointed Tomoko Akizawa, former executive vice president and client growth leader at global communications company Edelman, to be its new managing director of MSL Japan and new business director of Publicis Groupe Japan.

In her new roles, Akizawa will further develop and deepen MSL’s presence in Japan. She will also lead the MSL team in strengthening its service capabilities to drive greater impact for their clients under the Publicis Groupe’s Power of One offering, which is a frictionless collaboration between all of Publicis Groupe agencies that are able to better service their clients and people. 

Akizawa brings with her 20 years of experience in communications. Aside from her most recent roles at Edelman Japan, she has also held the director of technology and digital practices role.

Commenting on her appointment, Akizawa said that she is excited to join MSL especially as it looks to strengthen its positioning in both corporate and integrated communications in the Japan market.

“Given how MSL is so closely connected to the different solutions under the Publicis Groupe, I strongly believe that MSL is uniquely positioned to contribute and deliver integrated communications solutions as part of the Power of One partnership,” she added.

Meanwhile, Gareth Mulryan, the CEO of Publicis Groupe Japan, believes that Akizawa’s senior appointment will enable them to offer a stronger suite of communications services to their clients via the Publicis Groupe’s service offering of Power of One. 

“I look forward to working with her as part of the Publicis Japan executive team and am confident that she will help to continue our growth in Japan,” said Mulryan.

Margaret Key, MSL’s CEO for APAC and AMA, commented, “With her extensive experience in public relations and integrated communications, MSL Japan will have greater prowess in delivering impact and influence for our clients. I look forward to working closely with Tomoko to scale MSL business in this key growth market.”