Singapore – Tom Simpson, former senior vice president for Asia-Pacific at AdColony, joins Anzu as its strategic advisor with a special focus on the APAC region itself.

He brings in vital experience working with brands and game publishers across Asia-Pacific to connect gaming and marketing opportunities. During his time at AdColony, he led the Asia-Pacific business, culminating in a sale to NASDAQ-giant Digital Turbine. Simpson also serves on the Mobile Marketing Association (MMA) board in APAC.

Speaking on his appointment, he said, “I’m thrilled to partner with such a dynamic team and bring my passion for building strategic product and business relationships to help Anzu reach their next level of growth in this important region.”

He added, “Gaming is the fastest growing sector in media and marketing, meaning the play economy is hugely important right now. If work was the modus operandi for the industrial age, then play is how humanity creates value in the 21st century and beyond.”

Meanwhile, Anzu Co-Founder and CEO Itamar Benedy, commented, “We are thrilled to have Tom, who is also a good friend, on board and are excited to learn from his invaluable knowledge and insight into APAC’s gaming and advertising industries. Tom will focus on guiding the development of partnerships to further Anzu’s opportunities with brands and game publishers in this strategically important region, which boasts the largest gaming community in the world.”