Australia – Icon Agency has taken a significant step towards expanding its market presence by appointing Tom Lock as the new PR senior account director to lead its entry into the state.
With extensive experience managing prominent B2C and B2B clients in sectors like automotive, property, health, and FMCG, Lock joins Icon to spearhead growth in the Queensland market and enhance the agency’s national consumer and healthcare client portfolio.
Kate Ward, the national Consumer PR and Communications Director and Brisbane lead, expressed her excitement about Lock’s addition to the team. She emphasized his local expertise and experience in interstate markets, making him the perfect fit to support the agency’s expansion efforts in Queensland and oversee crucial national consumer client accounts.
In response, Lock said, “I’ve been watching Icon Agency’s growth with a keen eye over the past 12 months and am delighted to join Kate in building on the agency’s success and track record.
Lock’s arrival at Icon Agency is crucial for the business as it has experienced tremendous growth in the past year and with Lock’s shared vision, the agency believes in establishing meaningful and impactful work.
Together, Ward and Lock are set to lead the next stage of Icon Agency’s expansion while bolstering their national consumer PR offering.
Meanwhile, Lock’s appointment is effective immediately.