Tag: Tokopedia
The partnership brings together Duolingo’s green owl mascot, Duo, and Tokopedia’s mascot, Toped — two well-known characters in Indonesia’s digital landscape that have often been linked by local internet users through memes and online commentary.
Indonesia – The Indonesian antitrust watchdog KPPU has conditionally approved TikTok’s acquisition of e-commerce giant Tokopedia, concluding its investigation into potential monopoly risks tied to the high-profile merger. The approval, as reported by Reuters, comes with a set of requirements that TikTok...
Indonesia – TikTok Shop, the e-commerce arm of ByteDance Ltd., is cutting several hundred jobs in Indonesia as part of a restructuring effort following its acquisition of Tokopedia’s operations from local tech group GoTo. According to a report from Bloomberg, which cited sources familiar with the matter,...
This collaboration allows Tokopedia’s sellers to connect with and engage audiences across the breadth of premium, scaled inventory available via PubMatic’s platform.
Amidst a growing competition amongst regional and local e-commerce players in Indonesia, Tokopedia managed to rise from other players during the 12.12 sale period. How did they do it? The Indonesian e-commerce giant tapped Kobo Kanaeru, a virtual YouTuber (VTuber) under the Hololive agency, and Internet...
The latest YouGov Profiles has noted that Tokopedia holds a 39% share among Indonesian consumers, securing its position as the second most popular e-commerce platform, trailing only Shopee, where a staggering 73% of customers have recently made purchases.
MARKETECH APAC caught up exclusively with Jonathan Locanawan, senior lead for social media at Tokopedia, to learn more about the campaign's creative process, as well as hear his insights on how brands can be authentic in tapping the younger demographic.
In an official statement, both entities have said that this arrangement will allow both TikTok and GoTo to each serve Indonesian consumers and MSMEs more comprehensively.
The Digital Advanced Women’s Class is entitled ‘MSMEs Women Empowered and Forward Digital: Inspiration for Women Dare to Bring Change’.
Indonesia's Tokopedia has rolled out a new cash donation feature called 'Cash Waqf' in its Tokopedia Salam ecosystem.
Most Recent Articles
Subscribe Now
