SME Featured Southeast Asia

Tokopedia, Unilever Indonesia joined hands for MSME women empowerment in West Java

West Java, Indonesia – Indonesia-based e-commerce platform Tokopedia, Unilever Indonesia, and the West Java Provincial Government have partnered to hold a Digital Advanced Women’s Class entitled ‘MSMEs Women Empowered and Forward Digital: Inspiration for Women Dare to Bring Change’, which was attended by hundreds of local MSMEs in West Java, a province in Indonesia, and surrounding areas.

The event is a continuation of the signing of the cooperation between Tokopedia and Unilever Indonesia in the series of B20 Indonesia Women in Business Action Council programmes dedicated to empowering women entrepreneurs. Present as a result of the B20 Indonesia presidency, this program also presents the One Global Women Empowerment (OGWE) platform initiative that focuses on expanding access to information, business assistance in the digital era, and technical entrepreneurship training as a preparation to face the challenges ahead.

Emmiryzan, head of the public policy and regional government division of Tokopedia, said, “This is the fourth time that Tokopedia has held a KPMD after being successfully held in Bali and Surabaya. We hope that through KPMD, Tokopedia can help improve the competitiveness of local MSME players, especially female MSMEs so that they are able to become hosts in their own country and become the main choice of Indonesian people.”

Meanwhile, Marini Fabiano, Unilever Indonesia Foundation’s diversity and inclusion lead, noted that in line with the ‘The Unilever Compass’ strategy, Unilever is committed to continuing to contribute to creating a more just and inclusive society which is manifested through their efforts to develop entrepreneurial skills and provide access to mentoring and mentoring for women and MSMEs. 

“Through collaboration with Tokopedia, we hope that women’s MSMEs, especially in West Java, can continue to grow and be competitive,” said Fabiano.

Atalia Praratya, the chairperson of Sekoper Cinta, commented, “We welcome the collaboration of Tokopedia and Unilever Indonesia in presenting KPMD activities in the West Java region. This is also in line with one of our programmes at Sekoper Cinta which provides training in opening up business opportunities so that women can be independent and contribute to the family economy. We hope that through this activity there will be more and more qualified MSMEs from West Java.”

Platforms Featured Southeast Asia

Tokopedia adds more ways for Muslims to carry out worship through new ‘Cash Waqf’ feature

Jakarta, Indonesia – Tokopedia has launched the ‘Cash Waqf’ feature, a charitable endowment digital feature to give Muslims in Indonesia more ways to carry out their worship. The feature is part of its Tokopedia Salam ecosystem – a channel for halal-certified and Muslim-friendly products and services.

The new feature enables users to donate money helping accelerate halal economic development. This is created in collaboration with several institutions, including the Indonesian Waqf Board (BWI), Dompet Dhuafa, and Rumah Zakat. 

Director of public policy and government relations at Tokopedia, Astri Wahyuni, said that the role of technology is becoming increasingly crucial in facilitating various aspects of people’s lives, including carrying out worship. 

“Starting from Rp.10,000, now anyone can help improve the welfare of others through the Cash Waqf feature on Tokopedia,” Wahyuni said.

“We hope that this feature can make it easier for people to share their kindness, especially during Ramadan, as well as to encourage digital equalization of the sharia economy in Indonesia,” added Wahyuni. 

Meanwhile, Chairperson of the BWI Implementing Body, Prof. Dr. Ir. H. Mohammad Nuh, DEA, shared, “Apart from being a form of worship, cash waqf has a socio-economic function and role, especially in building the country’s economic independence. This has become easier through collaboration between BWI and digital platforms such as Tokopedia. It is also in line with the direction of digital transformation that we are promoting. “

“Digital platforms such as Tokopedia play an important role in socializing the halal industry as well as encouraging waqf literacy in Indonesia. Hopefully, this initiative can accelerate the development of the sharia economy in order to strengthen national resilience,” said Ventje Rahardjo, the executive director of the National Committee for Sharia Economics and Finance (KNEKS).

The presence of the Cash Waqf feature is also a form of the platform’s support for the National Movement for Cash Waqf (GNWU) initiated by Indonesia’s government.

Besides ‘Cash Waqf’, the platform also has other charity features in Tokopedia Salam, such as Donation, Zakat, and Fidyah, as well as Charity Box, and Qurban.

Platforms Featured Southeast Asia

E-commerce platform Tokopedia relaunches loyalty program ‘TokoPoints’

Indonesia – Indonesia’s e-commerce platform Tokopedia has launched anew its loyalty program ‘TokoPoints’, which can be earned by users through every purchase of physical products on the platform using any payment method.

‘TokoPoints’ can be exchanged for all transactions of physical products and various digital products, without a minimum or maximum point redemption limit. The use of ‘TokoPoints’ for physical product transactions can also be combined with other promos, like free shipping.

Gabriella Kawilarang, the senior lead product manager of Tokopedia, said that along with the evolution of TokoPoints, the platform hopes to enhance the shopping experience of users and provide them more advantages in Tokopedia.

Kawilarang further shared that online shopping is increasingly becoming a mainstay for people in the midst of the pandemic, saying that this is evident from the increase in the number of monthly active users of Tokopedia, which has now exceeded 100 million, prompting Tokopedia to relaunch TokoPoints. She said that the relaunch will offer more added value to users, as this is part of their commitment to their brand mission ‘#SelaluAdaSelaluBisa’, which means that Tokopedia can accommodate whatever the user is looking for and wants to do.

“Tokopedia will also continue to collaborate with strategic partners to provide a more inclusive, attractive, and efficient shopping experience for the public through various special offers and transparent prices all at hand. This joint effort is hoped to be able to encourage more people to adopt digital platforms, both in fulfilling their daily needs and achieving more, for the sake of simultaneously helping the recovery of the national economy through technology,” added Kawilarang.

Tokopedia has also noted that the highest increase in transactions during the first quarter of 2021 are the following categories: Food and Beverage, Animal Care, and Health, as well as Party Supplies and Craft, and Books.

SME Featured Southeast Asia

Tokopedia launches ‘Bersebelas #MelangkahBareng’ movement to support local shoe SMEs

Jakarta, Indonesia – Indonesia’s e-commerce company Tokopedia has launched a campaign called ‘Bersebelas #MelangkahBareng’, which aims to support local shoe products from SMEs during these trying times.

In line with this initiative, Tokopedia has collaborated with Never Too Lavish (NTL), a business activist in the local fashion industry, together with 10 other local shoe brands, such as Nokha, Fuse Concept, Exodos, and Ortuseight, as well as Rafheoo, and Brodo, among others.

According to Tokopedia, it has recorded a high-appreciation of the community for local shoes, which can be seen from the increase in transactions of one local shoe business, Nokha, reaching almost 2.5 times. As well as local shoe brand Brodo, which recorded almost a 5.5 times increase in transactions.

Aldhy Darmayo, senior fashion lead of Tokopedia, commented that this joint effort seeks to help local shoe SMEs in maintaining their business in the middle of the pandemic, saying that the movement also encourages people to use local products.

“This collaboration is also motivated by the enthusiasm of the community in meeting fashion needs online. There was an increase in transactions in the Fashion category at Tokopedia, which almost doubled during December 2020 when compared to the initial pandemic period in 2020. Transactions for shoe products also increased almost twice,” added Darmayo.

Meanwhile, Bernhard Suryaningrat, the founder of Never Too Lavish, said that the ‘Bersebelas #MelangkahBareng’ movement is a form of support for fellow artists and local industry players to rise together. 

“By utilizing digital platforms such as Tokopedia, it is hoped that the local shoe industry can be more advanced even in the middle of a pandemic. Every month, we will release a collaborative product entitled ‘Eleven Series’ which the public can get exclusively on Tokopedia,” said Suryaningrat.

Platforms Featured Southeast Asia

E-commerce platform Tokopedia unveils new feature for parents

Jakarta, Indonesia – Indonesia’s e-commerce company Tokopedia has recently launched Tokopedia Parents, a special ecosystem in the platform where parents can browse essential products and obtain relevant content relating to households.

The new feature was inspired by the increase in transactions in the Mom & Baby and Kids’ Fashion (MBKF) category on Tokopedia, which reached almost double throughout 2020 compared to 2019 transactions. The Home & Living category likewise jumped more than twofold during 2020, according to the platform. 

For the new Tokopedia Parents, the platform has collaborated with Indonesian actress and pop singer Chelsea Olivia to be its brand ambassador and help bridge parents and communities.

Commenting on her ambassadorship, Olivia said that Tokopedia Parents helped her as a parent to find various inspirational activities as well as daily necessities that can support family activities during the pandemic.

“My partner and I need to build effective communication patterns to keep a positive environment at home. In doing activities with our two children, my partner and I also have to be more creative so that they don’t get bored,” said Olivia.

Indra Yonathan, the vice president of Tokopedia, shared that Tokopedia Parents is a form of Tokopedia’s commitment to ‘#SelaluAdaSelaluBisa’ in providing the widest possible stage for business activists in related industries, especially local MSMEs, in order to adapt in the midst of a pandemic.

“On the other hand, parents can get a number of other added values ​​through Tokopedia Parents that can make shopping for family needs safer and more economical. There are also webinars, talk shows, and discussion forums for the parent community to share information and experiences with a number of inspiring speakers,” said Yonathan.

Meanwhile, Ir. Prijadi Santoso, M.Si, the assistant deputy for Improving Family Participation, Ministry of Women’s Empowerment and Child Protection (Kemen PPPA), also commented, “We appreciate Tokopedia’s initiative in presenting Tokopedia Parents. This is in line with KPPPA’s commitment to supporting the resilience of Indonesian families, especially in the midst of a pandemic. The hope is that every parent can get easier access to various information and education, from parenting to maintaining health.”

To celebrate the launch of Tokopedia Parents, the platform recently held a ‘Tokopedia Parents Online Fair’ campaign, last 10 March 2021, where it gave shoppers a number of offers, including discounts of up to 90% from various business activists such as local MSMEs.

Technology Featured Southeast Asia

Can UX designers be part of the business decision making process?

Manila, Philippines – Expertise is the name of the game in the workplace, but even that carries a challenge – often you are thought to be limited to your specialization and miss the chance for your voice to be heard in other valuable areas of the company. 

In the field of user experience, designers aren’t an exception who are often left from the business decision-making process, but a principal product designer from Indonesia e-commerce Tokopedia might just have the perfect answer. 

In the recently held UXPH Conference for experience designers last November 14 to 15 in the Philippines, Tokopedia’s Sonya Seddarasan presented a framework that can help UX specialists gain ample background of a product’s marketability, and therefore, get their foot in the “business” door.

Seddarasan has been with Indonesia e-commerce since 2019 where she works with multidisciplinary teams of business, data analytics, engineering, and experience designing.

“[There’s] a lot of culture [where] [UX] designers are being [passed down] requirements, and our job is basically just to empathize with it, and then give [back the result] to [the] product [team]. So you are actually missing a lot of the background work that has to done,” she said.  

In her talk Using Customer Value Proposition as Revenue Model, she explained the structure of how designers can identify a product’s best revenue model with customer value proposition as the entry point.   

Also called a viability assessment, the framework consists of three building blocks: identifying a product or service’s top customer value proposition, coming up with user personas, and then matching the latter to the best revenue model for the business.

With four to six key people in the team, the assessment simply involves asking the right trigger questions, brainstorming a list of the answers, and rearranging them based on priority. 

With the existing product or solution as the baseline, Seddarasan said to ask three key trigger questions to name the top values it offers the user: what value does the solution offer, why should customers use the solution, and what problem is being solved for them. 

With three priority values named, the target users are then identified. Seddarasan said to differentiate them based on four different tiers: their job, their age, their needs, and their behavior.

Similarly with a number of three user groups to focus on, the best revenue model – from pey per use, bundling, or subscription, among others – is matched to each persona. For the final step, Seddarasan said such questions must be asked: how much is the customer in a certain group willing to pay, in what medium are they likely to pay, and where can they find such medium.

In the UXPH session, Seddarasan said by applying such framework, designers won’t need to clamor for validation from stakeholders, whereas an intelligently informed business suggestion would naturally emerge via following the steps.

Seddarasan, having been in the design industry – with experience ranging from graphic and product design to UX – for more than ten years, is no stranger to receiving prejudice from other functional teams in the workplace.

“At the end of the day, you’ll meet different people anywhere, whether they’re accommodating or [not], but everyone has got the same basic behavior. If they know that you actually add up to [the company], no matter how small it is, as long as you know how to speak to them and how to negotiate your way around it, I think everything is workable.”

But despite workplace differences, Seddarasan said pushing for the immersion in business strategy is well worth the effort, for business knowledge could make or break designers’ longevity in the industry.

“UX strategy will be something that is an [asset] for us designers to be able to have a chair, to have a seat in the middle of business environment.” 

MARKETECH APAC is an official media partner at the UXPH Conference 2020: Designers as Navigators of Change, which was held from November 14 to 15, 2020. 

Technology Featured Southeast Asia

UXPH 2020’s virtual conference makes UX/UI ‘open for all’

Manila, Philippines – User Experience Philippines (UXPH), a local-based non-profit organization that provides connections and resources to the local design community, has recently concluded its annual conference held online on November 14 and 15. 

The event was attended primarily by attendees from various sectors, ranging from UX/UI designers by profession, students, SME founders, and media practitioners.

Opened up formally by Aldrich Tan, UXPH’s managing director and CEO/co-founder of digital banking suite NextPay, Tan stated that the prime focus of the convention is to stress on the importance of collaboration and community in the design community.

“Our mission is to grow and nurture the Filipino creative community through sharing and collaboration, and raise the design standards and practices within our country; to help uplift the lives of our society. We envision an empowered culture where products and services are built mindfully and sustainably,” Tan noted.

The event was also graced with a short message from Design Center of the Philippines’ executive director Maria Rita Matute, in which she stressed the importance of designers as leaders of change.

“We as designers are called to lead the change for the better. It is time we show how we can use design and design thinking to pave the way forward, not simply towards a new normal but a better normal, a better forward, but we cannot do it as individuals [for] we are stronger together,” Matute stated.

Designers towards change and transformation

One of the prime topics being focused on in this conference is the importance of user interface and design towards change, breaking the norm, and moving towards the 21st century.

“Designers have the responsibility to share the skill that we have—this gift that we have to more people because ultimately what we, our skill as designers it’s not just to create change, it is to enable change,” Daisuke Yukita, senior interaction designer at IDEO Tokyo, a global design firm.

Yukita stressed in his talk titled “Designers as Enablers of Change”, that there are four points to note that design creates change:

  • compelling content that creates emotional impact 
  • tangible prototypes that generates momentum
  • authentic voices from users that propels decision making
  • unlock the creative potential of the people that we work with

On the other hand, Lisa Gokongwei-Cheng, SVP for digital transformation and corporate services at JG Summit, stressed the importance of digital transformation amongst businesses, whether a small-medium enterprise (SME) or a traditional conglomerate company.

“[Digital] transformation is not an end state, it’s a journey. We keep iterating our operational model as we learn. In a few months, we probably will learn a few more things, or realize that some of these [are] wrong. The point is to keep pivoting,” Cheng stated in her talk titled “Lessons in Digital Transformation in a Corporate Setting.”

Accessibility and democratization: the future of UX/UI

While UX/UI have strived over the years providing accessible interfaces to many products and services both in the physical and the digital world, there is still room for improvement of such prototypes that describes both practicality and futurism.

Julian Charles Serrano, an accessibility consultant at Catalyst International, discussed keystones of web accessibility which includes usage of accessibility guidelines, accessibility training, and testing or auditing.

“When you make your content accessible, you’re going to show everybody that you took your time to understand the needs of people with disabilities, and provide them with content that they need,” Serrano stated, stressing that blind and deaf people often rely with tools such as magnifying tools and text-to-speech reader to understand online content.

On another realm, Phil Balagtas, experience design director at McKinsey Design notes that the future fares better for the UX/UI world as digital transformation strategies have helped device new services such as AI-oriented vending machines or prototypes of modern-design PPEs and face masks.

“There is no one future: there are multiple futures and multiple possibilities that could arrive. Once we are able to map out those possibilities, we could prepare for different types of scenarios. We could use these to plan out our next agenda for today.”

Other speakers of the convention came from companies like Dropbox, Tokopedia, Eskwelabs, Shopify, IBM, and scores of others.

MARKETECH APAC is an official media partner at the UXPH Conference 2020: Designers as Navigators of Change, which was held from November 14 to 15, 2020.