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Tokopedia adds more ways for Muslims to carry out worship through new ‘Cash Waqf’ feature

Jakarta, Indonesia – Tokopedia has launched the ‘Cash Waqf’ feature, a charitable endowment digital feature to give Muslims in Indonesia more ways to carry out their worship. The feature is part of its Tokopedia Salam ecosystem – a channel for halal-certified and Muslim-friendly products and services.

The new feature enables users to donate money helping accelerate halal economic development. This is created in collaboration with several institutions, including the Indonesian Waqf Board (BWI), Dompet Dhuafa, and Rumah Zakat. 

Director of public policy and government relations at Tokopedia, Astri Wahyuni, said that the role of technology is becoming increasingly crucial in facilitating various aspects of people’s lives, including carrying out worship. 

“Starting from Rp.10,000, now anyone can help improve the welfare of others through the Cash Waqf feature on Tokopedia,” Wahyuni said.

“We hope that this feature can make it easier for people to share their kindness, especially during Ramadan, as well as to encourage digital equalization of the sharia economy in Indonesia,” added Wahyuni. 

Meanwhile, Chairperson of the BWI Implementing Body, Prof. Dr. Ir. H. Mohammad Nuh, DEA, shared, “Apart from being a form of worship, cash waqf has a socio-economic function and role, especially in building the country’s economic independence. This has become easier through collaboration between BWI and digital platforms such as Tokopedia. It is also in line with the direction of digital transformation that we are promoting. “

“Digital platforms such as Tokopedia play an important role in socializing the halal industry as well as encouraging waqf literacy in Indonesia. Hopefully, this initiative can accelerate the development of the sharia economy in order to strengthen national resilience,” said Ventje Rahardjo, the executive director of the National Committee for Sharia Economics and Finance (KNEKS).

The presence of the Cash Waqf feature is also a form of the platform’s support for the National Movement for Cash Waqf (GNWU) initiated by Indonesia’s government.

Besides ‘Cash Waqf’, the platform also has other charity features in Tokopedia Salam, such as Donation, Zakat, and Fidyah, as well as Charity Box, and Qurban.