Singapore – Online freelance marketplace Fiverr has announced the launch of its new platform ‘Togetherr™’, where creative teams can be connected to leading global brands and agency clients for creative works.
The new platform uses the proprietary technology ‘Creative Genome’ to construct teams from an exclusive group of creative talent. These teams will be curated and matched to support brands and agencies on specific projects and campaigns.
‘Togetherr’ builds on Fiverr’s mission of revolutionising how the world works together. This new platform puts talent and creativity at its core and uses technology powered by an AI engine to help leading brands engage with and manage teams of top-tier independent creatives to meet their project goals.
Amir Guy, general manager at Togetherr, said. “The agency-of-record (AOR) model, based on hefty retainers, bloated head-counts, overheads, and complex processes, is not meeting today’s client needs. Clients need a lot more for less, and faster. Trying to meet these needs without changing our industry’s complex system resulted in broken spirits, lack of bravery, lack of excitement, and short-termism.”
He added, “We lost our creative icons, our magicians, our storytellers. Creatives were driven out of our industry, and clients are now looking for them elsewhere. The last two years taught our clients that they can find creativity elsewhere, and produce campaigns better and faster.”
Brands will no longer be bound by bureaucracy, agencies-of-record, and long request for proposal (RFP) processes to bring campaigns to life. With Togetherr, the platform obtains the brief from the client, and the powerful AI engine will build a team specifically curated for that particular project. They get access to world class talent – to enhance the capabilities of their in-house creative teams – a space we see a lot of brands building out – or to build an entire freelance creative team to deliver new ideas or test new approaches.
Meanwhile, Micha Kaufman, CEO of Fiverr, commented “Togetherr is a platform that aims to enable and accelerate new ways of working in the creative industry. When you allow yourself to look beyond the old system and challenge the way things have been done forever, you realise that talent can be found everywhere, on a global scale.”
He added, “You also find that diversity, which is so essential for creativity, becomes truly possible when you go beyond old constructs. Leading brands today often build their own creative capabilities in-house, and they need easy ways to augment them with outside independent talent and micro agencies on a project-by-project basis.”
Lastly, Greg Hahn, co-founder and COO of Mischief and advisor at Togetherr. “I’ve worked with big agencies and small agencies and founded a boutique small agency that does things differently. There’s no right or wrong way to unlock creativity, however, by putting talent and ideas over profits, you remove the pressure and make way for beautiful, bold, and diverse ideas. This is what Togetherr is all about – using technology to unlock people’s creativity and putting talent first. I am thrilled to have been a part of building this incredible platform and am excited to tap its potential myself.”