Sydney, Australia – NASDAQ-listed online broker Tiger Brokers has appointed brand experience and innovation company Akcelo to be its new agency partner, as it launches the proprietary one-stop global investing platform Tiger Trade in Australia and New Zealand (ANZ).
Tiger Trade provides access to global financial markets including Australia, the United States, and Asia, offering in-depth analysis and building a community of traders and investors through its social trading capabilities.
Cruz Li, Tiger Brokers’ head of marketing for Australia, shared that their mission is to enable Australians to take greater control of their investment opportunities by facilitating cost-effective trading using their technology platform.
“We needed an agency partner that understands our target audience and how best to engage with them as we launch and Akcelo, through its work with other leading brands, demonstrated just that. We expect substantial growth potential in Australia and New Zealand and will work closely with them to build our presence across the region,” said Li.
Meanwhile, Aden Hepburn, Akcelo’s CEO, commented, “Tiger Brokers are an exciting new entrant in our region with a strategy that is set to disrupt an increasingly cluttered market. We are delighted they have entrusted us to drive their launch and look forward to building the brand.”