Tag: Thoughtful Media

Manila, Philippines – Fintech and e-commerce ecosystem Society Pass Incorporated (SoPA) announced the official launch of its digital advertising platform Thoughtful Media Group Inc. (TMG) in the Philippines market and the upcoming appointment of Billy Soo as country head of TMG Philippines. 

Soo will be responsible for driving sales and onboarding Philippine clients onto TMG’s regional digital advertising platform. 

TMG’s entry into the Philippines market offers a significant value proposition to advertisers, merchants, and influencers in Southeast Asia’s fourth-largest economy.

TMG collaborates with social media platforms, advertisers, and influencers to develop the entire creator economy in the Philippines and benefit from the country’s forecasted soar in digital advertising revenues over the next decade as more consumers make direct purchases on social media platforms. 

SoPa acquired TMG in 2022, and it has grown from operating exclusively in its headquarters in Bangkok, Thailand, to expanding to Vietnam in 4Q 2022, to Indonesia in 1Q 2023, and now to the Philippines in 3Q 2023. 

Dennis Nguyen, SoPa founder/chairman/CEO and TMG chairman, stated, “We are very pleased to bring the Philippines market into the TMG ecosystem. TMG’s disruptive advertising platform, combining over 10,000 talented creators, market-leading design/branding capabilities, influencer advertising-focused social commerce services, will generate massive storytelling capabilities and revenue generation opportunities for local, regional and international advertisers seeking to market in the Philippines.” 

He added, “By leveraging our local knowledge of market trends from other offices in Thailand, Vietnam, and Indonesia, TMG provides international quality advertising products and services for our brand partners as well as significant revenue generating opportunities for Philippines creators”.

“I am very excited to hire Billy Soo to head our TMG Philippines operations. Billy brings a wealth of experience in gaming and advertising from his time at Gushcloud International, Nixgen Entertainment, and Powerplay Inc. I look forward to seeing Billy and his team create the most unique and powerful advertising platform here in the Philippines,” Nguyen continued.

On his upcoming appointment, Soo commented, “Bonding through the power of influence, we want to create a genuine connection for brands and content creators, tapping into TMG’s broad advertising network and extensive ecosystem to open new doors towards more business opportunities, capitalising on digital-first and fully integrated advertising networks.”

He added, “Nguyen hired me to turbocharge TMG’s expansion here in the land of the Kabayan. In just five weeks’ time, we have already built a staff of 10+ Manila-based advertising professionals. TMG Philippines will offer premium branded campaigns, MCN, sports marketing and e-sports verticals and we look forward to serving the creator and advertiser communities.”

Singapore – Society Pass, through its digital advertising arm Thoughtful Media Group, has recently announced that it is teaming up with global independent omnichannel sell-side advertising platform Magnite to create a retail media network in Southeast Asia through delivering targeted content, messaging, and experiences to the region’s concentrated populations of online consumers and merchants.

The TMG Media Network offers brand advertisers exposure to consumers in Vietnam, Indonesia, Philippines, Singapore, and Thailand, including the more than 3.3 million registered consumers on SoPa’s ecosystem. The network features premium inventory spanning its owned channels and the wider web, including display, mobile, video, social and digital out-of-home when fully deployed.

Meanwhile, Magnite enables programmatic activation and expands demand facilitation for TMG Media Network across its omnichannel inventory. Advertisers and publishers are then able to activate data from TMG Media Network through Magnite, unlocking new opportunities to reach audiences at scale across ad formats for brands.

Dennis Nguyen, chairman at Thoughtful Media Group, explains, “We are excited to launch the TMG Media Network, which provides advertisers access to influencer content creation, highly targeted 1st party e-commerce data, and social commerce opportunities at scale. As a leading retail marketing solution in SEA, the TMG Media Network incorporates a multi-faceted, data-driven approach to audience reach, engagement, and conversion, which provides for a more impactful brand and consumer experience.” 

He added, “And as data-driven social commerce becomes increasingly pervasive, TMG is well-positioned to power the region’s first media and advertising network with an end-to-end content, data, and supply solutions.”

Meanwhile, Gavin Buxton, managing director for Asia at Magnite, stated, “We are excited to work with one of Southeast Asia’s most innovative brands and platforms to drive meaningful growth through game-changing content, data, and technology. Activating SoPa’s expansive and growing audience data to scale impactful, multi-channel experiences shapes the way consumers engage and interact with brands.”

The recent partnership with Magnite comes weeks after Society Pass welcomed Rokas Sidlauskas as its newest chief marketing officer, as well as the recent beta launch of their loyalty app. Thoughtful Media Group is one of the many acquisitions Society Pass made, including Philippine delivery platforms Mangan and Pushkart.ph, and Vietnam-based delivery service Handycart under Dream Space.