Tag: Thought leadership
![[Thought Leadership] Tony Owens x Amperity](https://marketech-apac.com/wp-content/uploads/2026/05/Thought-Leadership-Tony-Owens-x-Amperity.png)
Last week, news broke of Publicis’ $3bn LiveRamp deal, sparking industry questions over its implications for the wider marketing and data industry. This article explains how the acquisition signals a much bigger shift and that in the AI era, customer identity and intelligence infrastructure are...
Manolis reflects that his personal favorite use of agents and AI workflows is in automating the mundane, repetitive, and complex tasks, effectively removing friction from the creative process.
Mobile-native consumers in the region expect frictionless digital journeys, one-click responses, and hyper-relevant communication across every platform they interact with.
From a marketing perspective, VR provides a unique platform for immersive brand storytelling. Advertisers can transport users into different worlds and narratives, allowing them to engage with brands on a personal level. Interactive storytelling captures attention and creates a lasting impression on...
As part of MARKETECH APAC’s “What’s NEXT”, our dedicated thought leadership series is back–unravelling the threads of innovation, cultural nuance, and strategic foresight that weave together the tapestry of this diverse and dynamic marketplace.
Are we doing enough with data and analytics to drive success in our organisations? Experts give their two cents.
There is an ongoing erosion of trust amongst consumers. Find out if your brand is at risk of such dampening confidence and know what to do about it.
Despite mobile marketing emerging as the hottest trend in relationship marketing, some brands and organisations are still hesitant to latch on.
Trust has always been essential to advertisers, but it’s now more important, and difficult to achieve than ever.
From purchase reviews to how-to videos to self-help discussions, digital platforms make it easier than ever for people to enter the creator economy.
![[Partnership] Zitcha and Pentaleap](https://marketech-apac.com/wp-content/uploads/2026/06/Partnership-Zitcha-and-Pentaleap.jpg)