Petaling Jaya, Malaysia – The Malaysia External Trade Development Corporation (Matrade) has teamed up with TikTok Shop to expand cross-border business prospects through the #ThisisMY campaign. Tengku Datuk Seri Zafrul Abdul Aziz, the Minister of Investment, Trade, and Industry, launched this program. 

According to Tengku Zafrul, the unveiling of the initiative will allow Malaysian distributors, entrepreneurs, and companies to grow into Singapore. As part of the 12th Malaysia Plan, Matrade’s Cross Border e-Commerce Development Programme (eBizLink) includes a partnership with TikTok Shop. 

The #ThisisMY campaign will ramp up on August 8 in celebration of Asean Online Sales Day, an annual event that encourages e-commerce activities inside Asean.

Domestic brands from Malaysia are drawn to the program to be featured in Singapore, such as Julie’s Confectionary & Biscuit, Power Root’s Alicafe Coffee, and Oriental’s Super Ring Cheese Snack. 

Zafrul said, “#ThisisMY will feature a series of exciting activities including knowledge sharing sessions and training on cross border e-Commerce, with at least 30 Malaysian companies assisted to generate RM15 million in sales.” 

Meanwhile, Datuk Seri Reezal Merican Naina Merican, Matrade chairman, expressed, “We are excited to partner with TikTok Shop, being one of the largest social commerce platforms worldwide to effectively assist more homegrown Malaysian businesses, ushering them towards a greater height of success in the global scene.” 

Furthermore, Anuar Fariz Fadzil, TikTok Shop public policy for Malaysia head, stated, “We are committed to nurturing the growth of local businesses in Malaysia. Through this partnership, we aim to enable their expansion and empower them to achieve new heights by unleashing their full potential on the platform.”