Tag: Thirukkural
Britannia Milk Bikis launches biscuit challenge to keep Thirukkural alive for India’s new generation
India — Britannia Milk Bikis is encouraging children to reconnect with one of Tamil culture’s most treasured literary works through its new ‘Thirukkural Challenge’ campaign. Conceptualised by Talented, the campaign addresses a growing cultural challenge in Tamil Nadu: while the 2,000-year-old Thirukkural...
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