Singapore – Travel and leisure booking platform Klook has some good news for both its consumers and operators as it will now be expanding the presence of its partner destination brands with a new integration into Google’s ‘Things to do’.
‘Things to do’ is Google’s display feature that allows consumers to discover, plan and compare prices across activities and attractions around the world. It also allows for the availability of products to be updated and booked in real-time through a partner’s website.
The integration will now be part of Klook’s digital suite of offerings for travel operators which will enable them to operate as an official site listing on Google Things to do.
Klook’s CCO Wilfred Fan said that the new integration is part of Klook’s commitment to equip and support travel operators with advanced capabilities and tools to achieve online success.
“With the integration of Google Things to do, we continue to build on our strong momentum of digitizing the travel experiences sector and supporting the digital transformation of operators,” said Fan.
The platform said that more than anything, the new digital offering is a big boost to online consumer engagement without having to do with sophisticated technological development efforts. Furthermore, Klook said that by leveraging the company’s proprietary digital solutions, operators will be able to manage their prices, ticketing, inventory management, and even marketing, while Klook manages the technology from API integration to payment enablement.