Sydney, Australia – The Works, a creative agency part of Capgemini, has announced its partnership with Australia’s iconic theme park Dreamworld to shape creative direction for the brand and its marketing strategies.
The partnership aims to help rejuvenate Dreamworld’s brand by delivering fresh, engaging content that resonates with both new and returning visitors via the creative agency.
The Works will bring their expertise and proven track record in reimaging some of Australia’s well-known brands to Dreamworld.
Located on the Gold Coast, Dreamworld has long been a beloved destination for families and thrill-seekers alike, offering a diverse range of attractions, shows, and experiences.
The creative agency’s appointment comes as Dreamworld looks to evolve and innovate. The partnership marks a significant milestone in the park’s ongoing commitment to deliver a world-class experience to locals and visitors alike.
Damian Pincus, founder and creative partner at The Works, said, “Dreamworld is an iconic Australian theme park and has a unique offering in the market place. Dreamworld has lost its rightful place as Australia’s number one park, and we plan to help them get back there.”
He added, “Dreamworld continues to invest in their offering and is constantly focused on bringing new rides and experiences to the market.”
Also speaking on the partnership, Karla Judge, sales, marketing, and digital director at Dreamworld, said, “Having celebrated over 40 years of making memories for our guests and with so much fantastic investment coming to Dreamworld by the end of 2024, we’re excited to see what The Works will create for our brand as we launch it into the next 40 years and beyond.”