Tag: The Shout Group
The additions come alongside an existing client base that includes RHB Bank, Darlie, Guardian, PepsiCo, MR D.I.Y, EcoWorld, Biore, SunLife, McCain, Haleon, Domino’s and Pokka.
The film is inspired by the true story of Yap Sue Yii, Co-founder and CEO of Komuniti Tukang Jahit, a Malaysian social enterprise that supports women from the B40 community by providing sewing skills training and fair income opportunities.
This year, leveraging on RHB Bank’s extensive reach, the project successfully took place at the RHB Centre on Jalan Tun Razak, resulting in an extraordinary collection of close to 9,000 Raya clothes, which were then subsequently donated to 16 orphanages around Kuala Lumpur.
At the heart of the campaign is an inspiring brand film featuring singer and actress, Alyssa Dezek, which captures the efforts that Malaysians go through leading up to the festive season – from enhancing their beauty routines to prioritising well-being.
At the heart of this campaign is the belief that even the smallest act of kindness can create a ripple effect, bringing people closer together and uplifting those in nee
Told from the perspective of Tan’s mother, the film explores the conflicted emotions of a parent who had to witness and support her son sacrifice his career, his house, his time and even his health in order to serve those who had nothing to offer him in return.
The new additions to FCB SHOUT’s executive management team include Syahriza Badron as managing director, Wang Ie Tjer as executive creative director, and Jamie Tan as general manager.
Guardian, a retail chain specialising in health and beauty in Malaysia, has unveiled a new brand campaign with FCB SHOUT, a creative agency under The Shout Group.
Shaun Tay, co-owner and chief executive officer of the SHOUT GROUP, hinted at this growth will continue in the upcoming months.
Gearing up on talent, FCB SHOUT has welcomed Loong Sheng Mae as group business director, Caryl Tan as associate brand director and Chung Ru Zen as creative group head.
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