Tag: The Shophouse @ Publicis
For our latest Top Story story of this year, we spoke with Khairul Mondzi, executive creative director at BBH Singapore to learn more about the creative process for this outdoor campaign, and what’s next for their campaign work with STB for its “Made in Singapore” campaign.
The campaign, executed alongside BBH Singapore and The Shophouse @ Publicis, features the 3D out-of-home billboard that shine the spotlight on some of the country’s unique and multifaceted offerings and provides a whimsical take on three iconic Singapore experiences.
‘Made in Singapore’ replaces STB’s ‘SingapoReimagine’ international recovery campaign launched in November 2020 to rekindle passion for travel in Singapore.
