Tag: The Power of Proof

[Report] Ogilvy Power of Proof
Nearly half of APAC consumers stop buying after losing belief in a brand, report finds
Posted on July 2, 2026
by Sharona Nicole Semilla
Singapore – Nearly half (48%) of consumers across Asia-Pacific stop purchasing from a brand after losing belief in it, according to a new study from Ogilvy, highlighting the commercial impact of declining consumer trust in an increasingly complex information landscape. The inaugural 2026 APAC Believability...
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