Mumbai, India – Chimp&z Inc., the full service digital advertising alliance from Merge Infinity Network, has recently bagged the social media mandata of The Derma Co., a local-based skincare brand, which was won post a multi-agency pitch and will be handled by the agency’s Gurugram office keeping social communications a notch up to drive digital sales.
Through the mandate win, the agency will also be responsible for social content and product photoshoots, as well as creating, managing, and executing end-to-end digital campaigns and strategies.
Furthermore, Chimp&z Inc will craft social media strategies for a science-backed filter-free communication with the consumers to highlight the brand’s vision, innovation, and offerings.
Speaking about the mandate win, Angad Singh Manchanda, CEO and co-founder, Chimp&z Inc said, “We are elated to work on creating powerful social communications for a brand like The Derma Co., which thrives on making the Indian market vocal, and top-notch in skincare solutions. Their AI-driven methods hold a lot of potential for advancement in the beauty care sector.”
He added, “The dedicated team at Chimp&z Inc is excited to work on their social media amplification front and aspires to achieve game-changing results. This will lay the foundation of a close partnership that can yield phenomenal results in the days to come.”
Meanwhile, Ghazal Alagh, co-founder, The Derma Co., commented, “Skincare has evolved over the years and consumers are looking for specialized products for their skin concerns that are safe and effective. The Derma Co. has a wide portfolio of science-backed skincare solutions with potent ingredients in the right concentration that will help our consumers to heal their skin from within and reveal their filter-free skin.”
She added, “Chimp&z Inc resonates very well with our approach and through this partnership, we aspire to keep our audience engaged on social media and create a paradigm shift in skincare. We are delighted to partner with Chimp&z Inc for handling strategic and creative responsibilities for The Derma Co.”
Chimp&z has bagged several account mandates recently, including the digital marketing mandate of plumbing and piping manufacturer Astral India, as well as the digital communications mandate for cookware manufacturer Vinod Cookware.