Marketing Featured Southeast Asia

Thasorn Boonyanate returns to BBDO Bangkok as CCO

Bangkok, Thailand – Thasorn Boonyanate, a creative veteran with over a decade of experience in the advertising and creatives industry, returns to BBDO Bangkok as its new chief creative officer.

The seasoned ad leader, who is also a musician, became part of the agency in his humble beginnings as a copywriter in 2021. In 2016, he moved to Shanghai and became BBDO Shanghai’s creative director. Boonyanate most recently comes from Wunderman Thompson as ECD. 

Boonyanate shared that the most important thing to an agency is when brands give enough playground and creative space in the collaboration. 

“This model also applies to how an agency team works together as well. Whenever you build trust among your teams, giving a “playground space for a brief” to planners, a “playground of negotiation and partnership” to client service teams, and a “playground of creativity” to creatives, then we will create work that all of us can feel proud as one team,” said Boonyanate.

Meanwhile, with the emergence of the metaverse world, Somkiat Larptanunchaiwong, CEO of BBDO Bangkok, believes that Boonyanate can help drive BBDO Bangkok to this up-and-coming world. 

“For BBDO Bangkok, creative is the heart and soul for creating smart and clever solutions for our clients. We need new energy that drives, motivates, and builds momentum for the Thai creative industry and Pete is the one. He is a leader of this new generation, a powerful creative, with a love of fresh work and fresh insight, hungry for the best work not only for awards but for real client solutions. He’s the one who pushes a local client to the global stage case by case… I believe this change will create excitement for the Thai advertising business indeed,” said Larptanunchaiwong.