Tag: TenMax

Jakarta, Indonesia – A significant channel partnership has been announced by TenMax, an AI Martech company with its headquarters in Taiwan, and Infobip, a global cloud communications platform.

Through this partnership, marketing automation and digital transformation solutions will be made available to the Indonesian market.

TenMax was chosen by Infobip as a partner due to their experienced local engineering team and a track record of working with clients like Gojek. Gojek’s Gojek Ads Network (GoGAN), a comprehensive digital advertising solution, was supported by TenMax’s AI engineering.

TenMax Indonesia (TMI), a Jakarta-based subsidiary of TenMax, will offer its clients in Indonesia the full range of omnichannel messaging channels, tools, and solutions for customer engagement offered by Infobip. TMI will also provide customised implementation and service support on a local level.

With a focus on the unique requirements of its preeminent small and mid-sized enterprises (SMEs), Indonesia is a crucial market for Infobip. SMEs accounted for 97% of domestic employment in 2020 and nearly 56% of Indonesia’s business investment.

Furthermore, Indonesia is a developing, tech-savvy market distinguished by a young population. The digital native Gen Z in Indonesia, which makes up 52% of its 270 million people, spends 8.5 hours per day on their smartphones, 2 hours longer than the APAC average.

Jeremy Lin, general manager of TMI, said, “Infobip’s solutions help lower the barriers to marketing automation, which we believe is crucial to addressing the customer retention challenges faced by Indonesian SMEs.” 

He added, “They often have extensive customer lists but struggle to retain customers due to a lack of access to the right tools. Infobip is the perfect match for the Indonesia market, and we are thrilled to partner together.”

Meanwhile, George Ni, regional director of partnerships and alliances, APAC at Infobip, expressed, “We are delighted about our partnership with TMI and the opportunities it presents for Indonesian businesses. TMI’s deep understanding of the local market combined with Infobip’s powerful solutions will provide businesses with the essential tools needed to enhance customer experiences.” 

Ni added, “Together, we are well-positioned to make a positive difference that builds strong customer relationships in Indonesia.” 

Taipei, Taiwan – Martech solution Tenmax has announced a partnership with Indonesian media conglomerate Kompas Gramedia to bring Tenmax’s ad serving solution AdNeon in Indonesia. 

Through the partnership, AdNeon will make it possible for Kompas to create high-impact rich-media ads for clients in 30 minutes, with no additional engineering support. Publishers need to upload clients’ copy and images into AdNeon, and the platform will adapt them to a choice of over 40 interactive ad layouts.

TenMax also plans to position AdNeon to brands and agencies in Indonesia as a way to streamline creative advertisement operations. Using AdNeon’s smart templates, marketers only need to make a single version of an advertisement, and the content can be automatically adapted to other dimensions and formats, with no loss of quality.

Jeremy Lin, general manager at TenMax Indonesia, said, “Kompas is the most read publication in Indonesia, so there really is no better initial partner for AdNeon. In this increasingly digitally-focused market, we see a huge potential for AdNeon as a solution to help brands, agencies, and publishers simplify their creative operations and elevate ad performance.”

Indonesia – Taiwanese martech TenMax has announced a new TikTok integration for Gojek Ads Network (GoGAN), allowing Indonesia marketers and advertisers to use GoGAN to programmatically place TikTok In-Feed video ads.

Through this new integration, GoGAN now also supports TikTok’s most popular ad format, In-Feed, the video advertisements embedded into a user’s ‘For You’ feed. In-Feed ads can be up to 60 seconds long with the look and feel similar to native organic content. 

To utilise this feature, marketers need to upload their video content into the GoGAN interface and select their targeted audience. The supported video aspect ratios are 9:16, 1:1, and 16:9.

In addition, GoGAN lookalike audiences can now be magnified on TikTok through ‘audience augmentation’ technology. For a multi-channel campaign, GoGAN users only need to build a single target audience and the AI will match it with similar TikTok users, or those of any of the other media selected for the campaign.

Jeremy Lin, general manager and managing director at TenMax Indonesia, said, “This integration is an exciting proposition for marketers as it brings together the current best-in-class digital ad product with the Indonesian market’s most precise targeting engine. GoGAN will amplify the performance of brands’ TikTok advertising and this synergy between in-depth insights and high-impact video ads cannot be found elsewhere.”

He added, “As we continue to add more media publishers to GoGAN, it becomes even easier for brands and marketers to reach all their targeted audiences and strategic goals from this single platform,” added Jeremy Lin.“ TikTok is shaping the way Gen-Z, especially in Indonesia, communicates and interacts with the world, and now GoGAN can connect with these coveted younger consumers.”

Indonesia – Southeast Asia’s multi-service platform, Gojek, has announced a new partnership with marketing technology firm, TenMax.io, to support its advertisement network, GoGAN, in delivering ad services to consumer brands, merchants, and ad agencies in Indonesia.

TenMax is an innovative ad network focusing on research, innovation, and development of digital advertising technologies. It is committed to becoming the digital advertising and real-time bidding (RTB) ecosystem leader in the SEA region.

By leveraging TenMax’s artificial intelligence and Gojek’s insights-driven platform, the partnership aims to provide an AI-based marketing technology solution to marketers in the country, enabling merchants and brands to access, plan, and monitor their digital marketing efforts across social media and content sites in a real-time manner.

According to Gojek, the platform is founded on the principle of utilizing technology to remove life’s daily frictions by connecting consumers to the best providers of goods and services in the market, from transportation to food, among many other services. 

The platform’s GoGAN proprietary AI or deep learning technology can assist marketers in key aspects of programmatic media buying through a one-stop shopping cross-channel media buy, like buying Facebook or Instagram and local website ad space in a few clicks. Through this, the RTB capability makes sure advertisers get superior costs per click and impressions to reach their target audiences. Another is real time analytics and performance report generating dashboard, which provides brands and agencies insights and allows them to recalibrate marketing strategy.

“We are thrilled to partner with Gojek to support GoGAN in Indonesia, by combining our expertise and Gojek’s valuable insights to introduce solutions to the Indonesian digital economy,” commented Nathan Chu, TenMax’s CEO.

Meanwhile, Antoine de Carbonnel, Gojek’s chief commercial officer, said that through the collaboration with TenMax.io, they are further reducing the friction of digital media buying, allowing the merchant partners and global brand clients to optimize their digital marketing initiatives of all sizes, powered by their user-base and first-party insights, and the proprietary martech platform from TenMax.io, to create value for the Gojek ecosystem.

“We engaged with brands beyond the food sectors, including insurance, banking, lifestyle, fashion, gaming, and we look forward to working with ad agencies as well to provide innovative solutions to more world brands,” said de Carbonnel.

Brian Yang, the managing director of TenMax.io, shared that co-working with the Gojek team has been a pleasure, as the insights allow them to further train and optimize the RTB algorithm, placing the right content to the right audiences at the right cost. 

“With satisfactory initial results, we now work with more partners from the ad agencies world, premium content publishers, and the entire Gojek ecosystem, from global FMCG brands, consumer electronics, to regional SMBs, and MSMEs, to GoGAN platform as a solution for any company in Indonesia and beyond,” said Yang.