Singapore – Vistar Media, the global provider of programmatic software and digital signage solutions for out-of-home (OOH), announces a partnership with Ten Square, the largest outdoor LED display in Singapore.
Vistar Media will serve as Ten Square’s supply-side platform (SSP) partner for programmatic DOOH transactions. And with this partnership, advertisers across Southeast Asia and around the world can now access Ten Square’s groundbreaking 3D anamorphic screen via Vistar’s SSP.
“As we double down on our investment in programmatic DOOH across Southeast Asia, I’m excited to forge such a strong partnership with Ten Square, bringing advertisers one of the most unique out-of-home formats in Singapore for their advertising efforts,” said Ben Baker, managing director, APAC, at Vistar Media.
He further shared that “Partnerships like these are crucial to our efforts at Vistar to accelerate the overall adoption of pDOOH, and I’m confident this will help advertisers continue to recognise the unique value the channel can bring to an omnichannel media mix.”
The iconic Singapore Ten Square is an eye-catching digital billboard that stands at 305 sq m.tall and boasts high-resolution images with a 10mm pixel pitch and more than 3 million pixels, including anamorphic content on three sides.
Being the first of its kind in Singapore, it offers an immersive experience for onlookers passing by a high-traffic shopping hub in the city. It is situated on the facade of the iconic one-stop car vending machine in Singapore’s bustling CBD.
Ten Square also includes an event space that can be utilized for brand activations, launches, and promotions.
Franck Vidal, director for Southeast Asia sales and partnerships at Vistar Media, shared that they are thrilled to welcome an innovative partner like Ten Square to join their robust network of digital inventory in Southeast Asia.
“Ten Square’s unique screen truly leans into the future of programmatic out-of-home, and the immense creative potential that comes with the channel. I’m excited to witness firsthand how advertisers tap into this unique canvas for their advertising campaigns,” he continued.
Meanwhile, Gary Hong, founder of Ten Square, comments on the partnership, saying that, “We are thrilled to partner with Vistar Media to help brands execute iconic pDOOH campaigns across our standout, “state of the art” screen that sits on the façade of the eye-catching car vending machine.”
“With these innovations, we hope to elevate creatives and branding to new heights, captivating audiences even in the darkest of nights through our mesmerizing 3D anamorphic “ready” billboard. The seamless fusion of technology and artistry empowers brands to make a deep and lasting impression on passersby,” he added.