Tag: Television
The weakness was broad-based across most media segments, reflecting ongoing structural shifts in advertising spend as well as softer economic and consumer sentiment. Free-to-air (FTA) television and digital advertising were among the most affected categories.
Singapore – Cathay Pacific has taken off with its first multi-country Connected TV (CTV) campaign in partnership with Samsung Ads, spotlighting The Aria Suite as the height of business class luxury for affluent, travel-ready households. Created by Publicis, the campaign delivered an immersive home-screen...
The partnership will see OzTAM’s VOZ currency data for both linear TV and BVOD (broadcast video on demand) directly ingested into TVi, housed within Sigma.
Through this expanded partnership, advertisers now have programmatic access to premium video inventory on Samsung’s free ad-supported streaming TV (FAST) service, Samsung TV Plus, which went live across the Southeast Asia region late last year.
KC Global Media Asia has announced a series of key promotions within its leadership team, designed to enhance strategic capabilities and drive revenue growth across the region.
Now, with the integration of Samba TV’s automatic content recognition (ACR) data from globally opted-in televisions, Kargo further solidifies its leadership in audience engagement on the largest screen in the home.
The commissioning team at BBC Studios Social is inviting independent producers of all sizes and backgrounds to propose unique short-form proposals. These concepts strive to broaden and improve existing intellectual properties (IP), captivate devoted fans, and capture the attention of new audiences across...
MARKETECH APAC checked both stock disclosures of PLDT and ABS-CBN for further information, but no other details of the reason for the acquisition cancellation have been disclosed as of this writing.
Conceptualised and developed by Chimp&Z Inc, Tata Play’s campaign embraces the nuances of old vs new televisions, while ensuring that Tata Play’s connection keeps entertainment a constant fixture in people’s lives.
In the partnership, M1 will be adapting Eazie TV’s features in an app subscription, offering an efficient means of access where customers only need to download the app and sign up to immediately enjoy the available content offerings.
