Singapore – APAC Martech brand Techsun, which provides solutions for consumer marketing, consumer data, and marketing process automation has launched in Southeast Asia with a new headquarters in Singapore. In conjunction with the regional expansion, Techsun has also rolled out a new product built for SMEs.
The new product is an expansion of Techsun’s flagship product, Social Hub, a cloud-native customer understanding and engagement SaaS for omnichannel retailers and brands. It is an integrated Customer Relationship Management (CRM) and Customer Data Platform (CDP) solution and enables brands to have a 360 degree understanding of their customers by managing and analyzing relevant customer data across multiple online to offline (O2O) touchpoints such as transactions in-store and in-app, official and authorized reseller websites, social media channels as well as payment platforms.
Deepening brand loyalty is also part of Social Hub’s value proposition via its omnichannel personalized customer messaging, automated precision marketing, and management of promotion initiatives and loyalty programs such as membership points and discount coupons.
The expansion to Southeast Asia marks the martech’s first regional office outside of China and is considered as a stepping stone to the greater APAC region.
Ivan Zhou, Techsun’s general manager for APAC, commented that they see great potential for Techsun in the SEA region due to its growing regional economy and a strong business community.
“With Social Hub, we aim to be the solution of choice for both the global brands and the large SME market in the region. We want to utilize the experience we gained working with numerous global brands in China and the APAC region and help businesses in Singapore as well as the rest of Southeast Asia,” Zhou said.
Zhou added that its SaaS promises better value with less than 20% of what big companies are charging and is confident that it will go a long way in “uplifting the retail landscape in Asia.”
He also remarked on democratizing tech for SMEs, “SMEs may not be as prolific as MNCs but they are important engines of growth in Southeast Asia. Technology is a key competitive advantage for brands, especially in the new retail era, and we want to democratize access to the same cutting-edge solutions that big brands have been using for SMEs so that they can equalize the playing field.”
SMEs can sign up for a free 30-day trial of Social Hub on Techsun’s website.