Singapore – Tata Communications has announced a five-year global host broadcasting services deal covering the World Athletics Series of events.

From 2025, Tata Communications will be a key strategic supplier for World Athletics, with a view to elevating innovation and audience engagement to new heights.

Through this partnership, Tata Communications will empower World Athletics to captivate a global fan base and forge lasting connections with the sport by amplifying the excitement and drama of live global athletics competitions.

The company will deliver customised, world-class live content to broadcasters across continents, to ensure the action reaches fans in every corner of the globe. As the host broadcaster, it will take on the pivotal role of crafting immersive coverage for World Athletics events globally.

Furthermore, Tata Communications will enable broadcasters to elevate the viewer experience and create a connected fan base through localised regional feeds.

The deal with World Athletics benefits from Tata Communications global media platform underpinned by a video native edge platform and application stack, offering reliable end-to-end support that meets the coverage demands of the sport’s action-packed calendar of international events.

Talking about this collaboration, Dhaval Ponda, global head of media & entertainment business at Tata Communications, said, “It is an exciting time of new content and changing viewer demands. Tata Communications is ideally placed as a global connectivity provider to help World Athletics meet its ambition of bringing athletics and inspirational stories to fans around the world.”

“We offer the global footprint and scalable, resilient solutions necessary to carry these stories from arenas directly to viewers, whether from the UK, Tokyo, USA or beyond. As we bring the vibrancy of global athleticism to screens, I’m eager to see those stories inspire the next generation of Indian sporting excellence,” he added.

The collaboration kicks off during another huge year for the sport, with 2025 including the World Athletics Indoor Championships in Nanjing in March, World Athletics Relays in Guangzhou in May and World Athletics Road Running Championships in San Diego in September, as well as the flagship World Athletics Championships in Tokyo.

Gaydon, UK – British multinational automobile manufacturer Jaguar Land Rover Limited (JLR) has partnered with global commtech company Tata Communications to future-proof its digital transformation journey.

JLR’s partnership with Tata Communications comes as it looks to pave the way for new standards such as Industry 4.0 and advanced analytics. JLR aims to power the production of the next generation of vehicles as part of its Reimagine strategy.

In this partnership, Tata Communication will deploy its cloud-first, software-defined wide area network (SD-WAN) technology to connect JLR’s global headquarters to its 128 sites worldwide. With this, JLR can significantly boost its supply chain efficiency and security.

The advanced network capability will power the automobile company’s AI adoption, providing robust and predictive risk management to reduce disruption to manufacturing and ensure vehicle quality. Tata Communications’ digital architecture can enhance vehicle build quality by providing real-time data diagnosis, monitoring, and analysis to improve production lines.

Furthermore, the partnership will help shorten the time spent upgrading manufacturing processes, strengthen operational resilience, and increase agility to meet production demands.

This digital transformation for JLR is estimated to be cost-saving, considering the business benefits through scale and security. The implementation of the network transformation is expected to be complete by 2025.

Commenting on the partnership, Tony Battle, group chief digital and information officer at JLR, said, “This is an exciting phase in the digital transformation of our business, leveraging the technologies and capabilities of Tata Communications that will leapfrog our networks into the future.”

He continued, “Moving to SD-WAN means we can use AI-powered automation to predict vulnerabilities, proactively intervene, prevent issues, and perform more effectively on a global scale across our network. The cutting-edge connectivity platform will help us build the world-class ecosystem we need to deliver modern luxury vehicles and remarkable driving experiences.”

Sumeet Walia, executive vice president and chief sales and marketing officer at Tata Communications, also shared, “JLR is a global hallmark for automotive luxury and innovation. As the industry rapidly evolves, it’s an exciting time to further strengthen our relationship and support its digital transformation strategy. Tata Communications is deploying a ‘digital fabric’, comprising our agile infrastructure, platforms, and managed services, that will help integrate JLR’s systems, workforce, suppliers, stakeholders, and customers across the globe, delivering a seamless flow of data to enrich key aspects of the business ecosystem.”

“This partnership will also further our combined commitment to sustainability as we join forces with JLR to digitally transform the production line of their next-generation vehicles,” he concluded. 

Singapore and Mumbai, India – Digital ecosystem enabler Tata Communications has announced its recent partnership with Singapore Airlines (SIA) yesterday, November 7. The multi-year agreement is aimed at transforming the airlines communication and collaboration tools for better user experience and employee productivity. 

In this strengthened alliance, SIA and Tata advance a transformative initiative that enables SIA users to be connected and collaborative anytime and anywhere through the Tata Communications Global Rapide platform. This new endeavour includes enabling SIA to incorporate intelligent customer call routing into their global customer service centres for seamless customer experience.

Furthermore, the Tata Communications MOVE will be responsible for the swift and secure exchange of critical flight and passenger data on pilots and crew tablets. This lead will work towards achieving significant cost savings while also ensuring the expedited flight turn-round and enhanced on-time performance. 

Amitabh Sarkar, Vice President and Head of Asia Pacific and Japan Enterprise said, “We take great pride in our long-standing relationship with Singapore Airlines. As a global CommTech player, we are privileged to be chosen as their partner in progress as they emerge stronger than ever and strive to create new benchmarks in customer experiences.”

Over the last five years, the two have already established long-standing associations and with this new endeavour, they are set to embark on intelligent and intuitive digital solutions.